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  1. Go to Settings.
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Jobs or company...

Head of Trade Marketing - FMCG

Salary undisclosed
Checking job availability...
Original
Simplified

• Working for a Multinational FMCG Company With Leading Products In The Market

• Competitive Benefits

About Our Client

A leading FMCG with top of mind food & beverages products is looking for Head of Trade Marketing to lead end-to-end trade promotion initiatives of the company across channels including General Trade, Modern Trade, and B2B.

Job Description

• Trade Marketing Strategy Development: Lead the development and execution of trade marketing strategies to support business objectives, brand growth, and sales targets across multiple retail and distribution channels.

• Channel Management: Collaborate closely with Sales, Category Management, and Distribution teams to create tailored trade marketing initiatives for key retail channels, including modern trade, general trade, e-commerce, and wholesale.

• Promotions & Campaigns: Design and implement trade promotions, product launches, and merchandising initiatives that drive consumer engagement, product visibility, and sales.

• Customer Relationships: Build and maintain strong relationships with key retail customers, distributors, and channel partners to understand their needs, improve trade terms, and maximize growth opportunities.

• Cross-functional Collaboration: Work closely with the Sales, Category Management, Brand Marketing, and Supply Chain teams to ensure alignment in strategies, demand forecasting, and execution of trade marketing activities.

• Budget Management: Oversee the trade marketing budget, ensuring that resources are allocated effectively to achieve maximum return on investment (ROI).

• Market Analysis: Monitor and analyze competitor activities, market trends, and shopper behavior to adapt and optimize trade marketing strategies.

• Trade Marketing Activation: Lead the execution of in-store and online trade marketing activations, including POS materials, visual merchandising, and promotional events to maximize consumer impact.

• Reporting & Analytics: Develop and present regular performance reports to senior leadership, showcasing the effectiveness of trade marketing campaigns and initiatives through sales data, market insights, and ROI analysis.

• Team Leadership & Development: Lead, mentor, and manage the trade marketing team, fostering a high-performance culture and continuous development.

The Successful Applicant

• 10+ years of combined experience in Trade Marketing/Channel Development/Key Account Management within FMCG industry

• Experienced in handling trade marketing across different channels

• Strong leadership experience with mid-large team, with experience at least managing a team of 4 Managers

• Excellent English fluency and communications

• Background from multinational companies will be highly preferred

What's on Offer

• Working for a Multinational FMCG Company With Leading Products In The Market

• Competitive Benefits