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Brand & Marketing Strategist

Salary undisclosed

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Are you passionate about crafting compelling brand stories and marketing strategies that leave a lasting impression? Lakescent Perfumery is looking for a creative and data-driven Branding & Marketing Strategist to shape our brand identity, drive engagement, and expand our market presence. This is a hybrid role, combining in-office collaboration with remote flexibility.

About Us

Lakescent Perfumery is a niche fragrance house dedicated to capturing the essence of nature’s beauty in every bottle. We create artisanal scents that evoke emotions, memories, and experiences. As we grow, we’re seeking a strategist who can elevate our brand through innovative storytelling and marketing campaigns.

What You’ll Do

• Develop and implement a cohesive branding and marketing strategy to enhance Lakescent’s market presence.

• Craft compelling brand narratives and ensure consistency across all platforms.

• Plan and execute marketing campaigns (digital, social media, influencer collaborations, PR, etc.).

• Conduct market research to understand trends, customer behavior, and competitive landscape.

• Work closely with designers, content creators, and other stakeholders to bring creative concepts to life.

• Optimize digital marketing efforts, including SEO, email marketing, and paid advertising.

• Analyze campaign performance and adjust strategies based on insights and KPIs.

• Collaborate in person for brainstorming sessions, team meetings, and key project discussions while enjoying the flexibility of remote work.

What We’re Looking For

• 1+ years of experience in branding, marketing strategy, or a related field (experience in beauty/fragrance is a plus!).

• Strong storytelling skills and a keen eye for aesthetics.

• Expertise in digital marketing, content strategy, and brand positioning.

• Familiarity with analytics tools and data-driven decision-making.

• Excellent communication and project management skills.

• Passion for fragrance and an understanding of niche/luxury branding is a bonus!

Why Join Us?

• Enjoy a hybrid work model with both in-office collaboration and remote flexibility.

• Be part of a growing brand that values creativity and innovation.

• Work in an industry driven by artistry and sensory experiences.

• Opportunity to shape a brand’s identity and market presence.

• Collaborative and dynamic work environment.

If you’re ready to craft a memorable brand experience with us, we’d love to hear from you! Apply now by sending your resume and portfolio to [email protected]