Brand Strategist

Key Responsibilities:

• Develop and execute comprehensive marketing and brand campaigns that align with the company’s long-term vision and client objectives.
• Lead the pitch process and execute client-focused strategies, ensuring alignment with the brand’s identity and overall messaging.
• Conduct in-depth market research to understand industry trends, competitive landscape, and customer insights to inform campaign strategies.
• Collaborate with the Creative and Marketing teams to ensure brand consistency across all campaign materials and marketing channels.
• Spearhead the development of innovative campaigns that engage target audiences, increasebrand awareness, and drive customer loyalty.
• Optimize campaign strategies across digital channels (SEO/SEM, social media, email) to maximize reach and engagement.
• Measure and analyze campaign performance, using data to refine and improve future strategies.
• Manage campaign budgets, timelines, and resources to ensure efficient execution and a strong return on investment.
• Serve as the main point of contact for clients, building and maintaining strong relationships to support campaign success.
• Provide regular performance reports to senior management, offering insights and recommendations for future campaigns.
• Stay up-to-date with marketing trends and competitor activities, continuously seeking innovative ideas to enhance campaign effectiveness.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in campaign management, brand strategy, or a related role, preferably within a digital marketing agency.
• Proven track record of developing and implementing successful marketing campaigns and brand strategies.
• Strong analytical skills with the ability to interpret market data and consumer behavior to make informed strategic decisions.
• Excellent communication and presentation skills, capable of articulating campaign visions and strategies to clients and internal teams.
• Proficiency in digital marketing channels, marketing automation, and analytics tools (e.g., Google Analytics, HubSpot, Salesforce Marketing Cloud).
• Strong project management skills, with the ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Creative thinker with a deep understanding of brand identity and how to leverage it across various platforms.
• Collaborative team player with experience working across departments to achieve marketing and business objectives.
• Familiarity with brand tracking tools and software, as well as proficiency in Microsoft Office and Google Suite.

Key Responsibilities:

• Develop and execute comprehensive marketing and brand campaigns that align with the company’s long-term vision and client objectives.
• Lead the pitch process and execute client-focused strategies, ensuring alignment with the brand’s identity and overall messaging.
• Conduct in-depth market research to understand industry trends, competitive landscape, and customer insights to inform campaign strategies.
• Collaborate with the Creative and Marketing teams to ensure brand consistency across all campaign materials and marketing channels.
• Spearhead the development of innovative campaigns that engage target audiences, increasebrand awareness, and drive customer loyalty.
• Optimize campaign strategies across digital channels (SEO/SEM, social media, email) to maximize reach and engagement.
• Measure and analyze campaign performance, using data to refine and improve future strategies.
• Manage campaign budgets, timelines, and resources to ensure efficient execution and a strong return on investment.
• Serve as the main point of contact for clients, building and maintaining strong relationships to support campaign success.
• Provide regular performance reports to senior management, offering insights and recommendations for future campaigns.
• Stay up-to-date with marketing trends and competitor activities, continuously seeking innovative ideas to enhance campaign effectiveness.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in campaign management, brand strategy, or a related role, preferably within a digital marketing agency.
• Proven track record of developing and implementing successful marketing campaigns and brand strategies.
• Strong analytical skills with the ability to interpret market data and consumer behavior to make informed strategic decisions.
• Excellent communication and presentation skills, capable of articulating campaign visions and strategies to clients and internal teams.
• Proficiency in digital marketing channels, marketing automation, and analytics tools (e.g., Google Analytics, HubSpot, Salesforce Marketing Cloud).
• Strong project management skills, with the ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Creative thinker with a deep understanding of brand identity and how to leverage it across various platforms.
• Collaborative team player with experience working across departments to achieve marketing and business objectives.
• Familiarity with brand tracking tools and software, as well as proficiency in Microsoft Office and Google Suite.