We are looking for an experienced and result-driven Digital Marketing Specialist to join our awesome marketing team! As a Digital Marketing Specialist at our company, you will be key person in charge of executing the company’s digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimisation process. He/she is also involved in exploring different advertising platform to ensure choosing the best options and customize the marketing strategies based on requirements of each branding/project.
Job Responsibilities:
- Optimize all digital marketing channels and ads materials across digital placements such as Search, Display, Mobile and Social to maintain an online brand presence and drive lead generation and new user acquisition based on trends and insights.
- Identify, propose new channels and develop new/improving existing channel marketing strategies and implement marketing plans.
- Targeting specific channels to promote products and services, including pay-per-click advertising (Google, Opera Network, RichAds, Proppeler,etc) and evaluating acquisition report.
- Monitor online campaign results and optimise marketing campaigns, generate quality lead and improve key metrics based on insights (e.g. ranking target, impression, engagement rate, traffic, user engagement conversion rate & etc).
- Calculating accurate marketing budgets for each campaign, analysing campaign results and ads performance, and optimizing campaign to improve ROAS.
- Regular monitor competitor digital activity and create competitor’s analysis report.
- Create content, landing pages and optimize user experience to increase qualified marketing leads and conversions.
- Liaise with internal and external media marketing, social media teams, SEO and outsourcing.
- Conduct market research, analyse and identify the latest trends/technologies in order to stay abreast of the industry trends.
Experience:
- Candidate must possess at least a bachelor’s degree/Post Graduate Diploma/Professional Degree in Marketing, Mass Communication or Advertising/Media.
- Requires 2 years of working experience in strategizing and optimizing paid media strategies on various channels including Facebook/Instagram, AdWords, YouTube and other third-party ad platforms.
Competencies:
- Well-versed in Google algorithm and strong familiarity with multiple Digital platforms to enhance brand awareness, impressions and acquisition and has a proven track record in managing and optimizing paid media campaigns.
- Tech savvy and has good knowledge of online marketing tools.
- Experience in marketing agency, e-Commerce, affiliate marketing will be an added advantage.
- Experience with Discord, International forum like Reddit is a plus.
- Have Google Certificate such as Google Search Ads Certification, Google Analytics Certification and Google Ads Display Certification is preferable
We are looking for an experienced and result-driven Digital Marketing Specialist to join our awesome marketing team! As a Digital Marketing Specialist at our company, you will be key person in charge of executing the company’s digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimisation process. He/she is also involved in exploring different advertising platform to ensure choosing the best options and customize the marketing strategies based on requirements of each branding/project.
Job Responsibilities:
- Optimize all digital marketing channels and ads materials across digital placements such as Search, Display, Mobile and Social to maintain an online brand presence and drive lead generation and new user acquisition based on trends and insights.
- Identify, propose new channels and develop new/improving existing channel marketing strategies and implement marketing plans.
- Targeting specific channels to promote products and services, including pay-per-click advertising (Google, Opera Network, RichAds, Proppeler,etc) and evaluating acquisition report.
- Monitor online campaign results and optimise marketing campaigns, generate quality lead and improve key metrics based on insights (e.g. ranking target, impression, engagement rate, traffic, user engagement conversion rate & etc).
- Calculating accurate marketing budgets for each campaign, analysing campaign results and ads performance, and optimizing campaign to improve ROAS.
- Regular monitor competitor digital activity and create competitor’s analysis report.
- Create content, landing pages and optimize user experience to increase qualified marketing leads and conversions.
- Liaise with internal and external media marketing, social media teams, SEO and outsourcing.
- Conduct market research, analyse and identify the latest trends/technologies in order to stay abreast of the industry trends.
Experience:
- Candidate must possess at least a bachelor’s degree/Post Graduate Diploma/Professional Degree in Marketing, Mass Communication or Advertising/Media.
- Requires 2 years of working experience in strategizing and optimizing paid media strategies on various channels including Facebook/Instagram, AdWords, YouTube and other third-party ad platforms.
Competencies:
- Well-versed in Google algorithm and strong familiarity with multiple Digital platforms to enhance brand awareness, impressions and acquisition and has a proven track record in managing and optimizing paid media campaigns.
- Tech savvy and has good knowledge of online marketing tools.
- Experience in marketing agency, e-Commerce, affiliate marketing will be an added advantage.
- Experience with Discord, International forum like Reddit is a plus.
- Have Google Certificate such as Google Search Ads Certification, Google Analytics Certification and Google Ads Display Certification is preferable