Head of Ecommerce APAC

Full Time, onsite
Himalaya Wellness Indonesia
Jakarta Raya, Indonesia

Salary undisclosed

Checking job availability...

Original

Simplified

JOB OVERVIEW

Head of E-Commerce APAC responsible for driving and managing the overall e-commerce strategy, operations, and growth across the Asia-Pacific region. This person will ensure seamless digital sales execution, lead cross-functional teams, and align strategies with regional business objectives.

E-Commerce Strategy Development

Develop and execute the regional e-commerce strategy aligned with the company’s overall business objectives.
Identify and capitalize on market trends, new digital channels, and emerging technologies to drive revenue and market share growth.
Tailor global e-commerce strategies to fit the unique requirements and behaviors of APAC markets.
Key Result Area: Successfully develop and implement a tailored e-commerce strategy that aligns with global objectives while meeting APAC's unique market requirements.
Measure of Success: Achievement of defined strategic milestones within set timeframes and alignment with corporate growth objectives.

Revenue and Performance Management

Set and achieve revenue targets for e-commerce across the APAC region.
Analyse and manage the performance of online channels, ensuring growth in key metrics like conversion rates, customer acquisition, retention, and profitability.
Oversee budget management, ensuring effective allocation of resources to drive profitable growth.
Key Result Area: Meet or exceed revenue targets for APAC e-commerce operations while maintaining profitability.
Measure of Success: Achievement of KPIs, including conversion rate, customer acquisition cost (CAC), retention rate, and profitability metrics.

Team Leadership and Collaboration

Lead, mentor, and develop a cross-functional team, including e-commerce managers, marketing, and technical specialists.
Foster a culture of collaboration across departments (marketing, operations, supply chain, finance, IT) to support and grow e-commerce operations.
Manage relationships with external partners such as digital agencies, e-commerce platforms (e.g., Shopify, Lazada, Tmall), and logistics providers.
Key Result Area: Build and nurture a high-performing e-commerce team and foster effective collaboration with internal and external stakeholders.
Measure of Success: Employee engagement scores, team productivity metrics, and successful cross-departmental initiatives.

Digital Marketing and Customer Acquisition

Drive the execution of digital marketing strategies to maximize online visibility, traffic, and conversions (SEO, SEM, paid media, email marketing, and social media).
Collaborate with regional and local teams to develop and implement customer acquisition and retention strategies.
Leverage data and analytics to optimize customer journeys and user experiences across e-commerce platforms.
Key Result Area: Execute data-driven digital marketing campaigns that maximize traffic, customer acquisition, and conversion rates.
Measure of Success: Increase in website traffic, improved ROI on marketing spend, and enhanced customer lifetime value (CLV).

Platform and Technology Management

Oversee the development and optimization of the regional e-commerce platform(s), ensuring a seamless user experience, strong mobile presence, and high performance.
Implement new technologies, tools, and best practices to enhance the efficiency and effectiveness of the e-commerce ecosystem.
Ensure website security, compliance, and smooth integration with payment systems and backend ERP solutions.
Key Result Area: Ensure the e-commerce platforms operate at peak performance, delivering seamless user experiences and integrating efficiently with backend systems.
Measure of Success: Uptime of 99.9%, reduced page load times, and successful integration of new tools and technologies.

Market Expansion and Innovation

Identify and execute opportunities for new market entry and digital channel expansion within the APAC region.
Explore and develop alternative e-commerce channels such as social commerce, direct-to-consumer models, and third-party marketplaces.
Innovate to provide cutting-edge shopping experiences such as personalization, subscription services, and omnichannel integration.
Key Result Area: Identify and launch new digital channels and enter untapped APAC markets to expand customer reach.
Measure of Success: Number of new markets/channels launched and their contribution to overall revenue growth.

Data-Driven Insights and Reporting

Monitor and report on e-commerce performance, using data to generate insights that drive decisions on product mix, marketing investments, and site enhancements.
Regularly provide reports to senior management on key KPIs such as sales, customer satisfaction, traffic, conversion rates, and average order value.
Drive continuous improvement through A/B testing, customer feedback, and market analysis.
Key Result Area: Leverage data and analytics to continuously improve e-commerce operations, including user experiences and product offerings.
Measure of Success: Implementation of actionable insights resulting in measurable improvements in user engagement and sales metrics.

Regulatory Compliance and Risk Management

Ensure all e-commerce operations comply with local laws and regulations across the APAC region (e.g., data protection, consumer rights, and taxation).
Manage risk, including addressing fraud, security issues, and supply chain disruptions.
Key Result Area: Ensure full compliance with regional laws and effectively manage risks, including fraud prevention and operational disruptions.
Measure of Success: Zero non-compliance incidents and minimized disruption due to fraud or supply chain issues.

QUALIFICATIONS

Bachelor’s degree in Marketing, Business, E-commerce, or a related field.
10+ years of experience in e-commerce, digital marketing, or online sales roles, with a proven track record of scaling e-commerce operations across multiple markets in APAC.
Having strong experience in Profit and Loss management.
Knowledge of online sales strategies, SEO, SEM, and social media marketing.
Leadership experience managing cross-functional and regional teams.
Someone with experience building ecommerce from scratch.
Willing to work with small teams