Digital & Performance Marketing Specialist

Overwiew PT. Panorama Media : We are a full-service media company that provides event organizing services, creating and organizing big exhibitions, live events, digital publication, news portal, and digital media agency.

Job Description :

• Develop and execute end-to-end digital marketing strategies for exhibitions and corporate events.
• Manage and grow the company’s presence on Instagram, LinkedIn, Facebook, TikTok, and other relevant platforms.
• Plan and create content marketing strategies, including social media posts, blogs, and email marketing.
• ⁠Optimize SEO & SEM strategies to improve organic search rankings and website traffic.
• ⁠Implement email marketing automation and CRM campaigns to nurture leads.
• ⁠Work closely with the creative team to produce engaging ad creatives, landing pages, and video content.
• Plan, execute, and optimize paid ad campaigns on Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other platforms.
• Conduct A/B testing, audience segmentation, and conversion rate optimization (CRO) to maximize ROI.
• Monitor key performance metrics (CTR, CPA, ROAS, etc.) and continuously improve ad performance.
• Manage and allocate digital advertising budgets to ensure cost-effectiveness.
• Analyze campaign data using Google Analytics, Looker, Data Studio, or other BI tools to generate insights and actionable recommendations.
• Implement retargeting and remarketing strategies to improve lead nurturing and conversions.

Job requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• ⁠2-3 years of experience in digital marketing and performance marketing, preferably in event organizing, exhibitions, or B2B industries.
• Strong expertise in Google Ads, Meta Business Suite, LinkedIn Ads, and TikTok Ads.
• Hands-on experience with SEO, SEM, PPC, and paid social media marketing.
• Proficiency in Google Analytics, Google Tag Manager, and data visualization tools (Looker, Data Studio, or Excel for reporting).
• Strong understanding of customer journey, lead generation, and conversion funnel optimization.
• Experience in email marketing, CRM, and marketing automation (Mailchimp, HubSpot, or similar tools) is a plus.
• ⁠Excellent analytical skills with the ability to interpret data and optimize campaigns for maximum performance.⁠
• Strong communication and copywriting skills in English and Indonesian.
• Ability to work in a fast-paced, data-driven environment, handling multiple campaigns and tight deadlines.

Please send your CV to [email protected] with subject "Digital Marketing Specialist"

Thank you.

Overwiew PT. Panorama Media : We are a full-service media company that provides event organizing services, creating and organizing big exhibitions, live events, digital publication, news portal, and digital media agency.

Job Description :

• Develop and execute end-to-end digital marketing strategies for exhibitions and corporate events.
• Manage and grow the company’s presence on Instagram, LinkedIn, Facebook, TikTok, and other relevant platforms.
• Plan and create content marketing strategies, including social media posts, blogs, and email marketing.
• ⁠Optimize SEO & SEM strategies to improve organic search rankings and website traffic.
• ⁠Implement email marketing automation and CRM campaigns to nurture leads.
• ⁠Work closely with the creative team to produce engaging ad creatives, landing pages, and video content.
• Plan, execute, and optimize paid ad campaigns on Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other platforms.
• Conduct A/B testing, audience segmentation, and conversion rate optimization (CRO) to maximize ROI.
• Monitor key performance metrics (CTR, CPA, ROAS, etc.) and continuously improve ad performance.
• Manage and allocate digital advertising budgets to ensure cost-effectiveness.
• Analyze campaign data using Google Analytics, Looker, Data Studio, or other BI tools to generate insights and actionable recommendations.
• Implement retargeting and remarketing strategies to improve lead nurturing and conversions.

Job requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• ⁠2-3 years of experience in digital marketing and performance marketing, preferably in event organizing, exhibitions, or B2B industries.
• Strong expertise in Google Ads, Meta Business Suite, LinkedIn Ads, and TikTok Ads.
• Hands-on experience with SEO, SEM, PPC, and paid social media marketing.
• Proficiency in Google Analytics, Google Tag Manager, and data visualization tools (Looker, Data Studio, or Excel for reporting).
• Strong understanding of customer journey, lead generation, and conversion funnel optimization.
• Experience in email marketing, CRM, and marketing automation (Mailchimp, HubSpot, or similar tools) is a plus.
• ⁠Excellent analytical skills with the ability to interpret data and optimize campaigns for maximum performance.⁠
• Strong communication and copywriting skills in English and Indonesian.
• Ability to work in a fast-paced, data-driven environment, handling multiple campaigns and tight deadlines.

Please send your CV to [email protected] with subject "Digital Marketing Specialist"

Thank you.