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Performance Marketing Requirements:
- 2 years or more experience managing and optimizing campaigns across Meta Ads, Google Ads, and TikTok Ads.
- Strong understanding of KOL marketing and how to integrate it into paid media strategies.
- Analytical and data-driven, with the ability to translate performance data into clear insights and actions.
- Familiar with key performance metrics such as ROAS, CPA, CTR, and conversion rates.
- Experience managing multi-channel campaigns with a focus on both short-term results and long-term growth.
- Fluency in English (both written and spoken) is a must.
- Manage and execute performance marketing campaigns across Meta, Google, TikTok, and other relevant platforms while ensuring paid campaigns are well aligned with KOL activations.
- Develop and implement growth-focused marketing strategies that combine paid media, KOL collaborations, and organic efforts to achieve company targets.
- Own budget planning and allocation, ensuring every ad spend delivers maximum ROI.
- Analyze performance data regularly, identifying key insights, optimization opportunities, and strategic shifts to improve campaign results.
- Work closely with the growth team, creative team, and product team to align messaging, audience targeting, and campaign goals.
- Stay up to date with the latest trends, tools, and platform updates, continuously testing new approaches to improve overall marketing effectiveness.
- Provide clear, actionable reports to management, highlighting key results and next steps for continuous improvement.
Performance Marketing Requirements:
- 2 years or more experience managing and optimizing campaigns across Meta Ads, Google Ads, and TikTok Ads.
- Strong understanding of KOL marketing and how to integrate it into paid media strategies.
- Analytical and data-driven, with the ability to translate performance data into clear insights and actions.
- Familiar with key performance metrics such as ROAS, CPA, CTR, and conversion rates.
- Experience managing multi-channel campaigns with a focus on both short-term results and long-term growth.
- Fluency in English (both written and spoken) is a must.
- Manage and execute performance marketing campaigns across Meta, Google, TikTok, and other relevant platforms while ensuring paid campaigns are well aligned with KOL activations.
- Develop and implement growth-focused marketing strategies that combine paid media, KOL collaborations, and organic efforts to achieve company targets.
- Own budget planning and allocation, ensuring every ad spend delivers maximum ROI.
- Analyze performance data regularly, identifying key insights, optimization opportunities, and strategic shifts to improve campaign results.
- Work closely with the growth team, creative team, and product team to align messaging, audience targeting, and campaign goals.
- Stay up to date with the latest trends, tools, and platform updates, continuously testing new approaches to improve overall marketing effectiveness.
- Provide clear, actionable reports to management, highlighting key results and next steps for continuous improvement.