Senior Marketing Coordinator

We are looking for a Senior Marketing Coordinator to lead and execute high-impact marketing strategies in the Yoga and Fitness industry. This role requires a mix of creativity, analytical thinking, and leadership to drive brand awareness, customer engagement, and business growth. The ideal candidate will have experience in digital marketing, social media management, paid advertising, SEO, UI/UX design, event marketing, and data analysis. If you are passionate about creating powerful marketing campaigns and driving results, we’d love to hear from you!

Job Responsibiilities

• Develop strategic marketing plans tailored to the Yoga and Fitness industry to enhance brand positioning and customer engagement.
• Oversee social media management, ensuring engaging and brand-aligned content across platforms.
• Manage online paid ads, including Meta Ads Manager, TikTok Ads, and Google Ads, optimizing for maximum ROI.
• Implement and improve Search Engine Optimization (SEO) strategies to increase online visibility and organic traffic.
• Enhance UI/UX design using third-party platforms such as Shopify, WordPress, Wix, or similar tools for an optimized digital experience.
• Lead event-related marketing, including promotions, partnerships, and sponsorships, to expand brand exposure and drive attendance.
• Ensure top-tier hospitality and customer engagement in all marketing initiatives.
• Analyze market trends and customer behavior to identify new business opportunities.
• Define and track key performance indicators (KPIs) to measure marketing success and make data-driven improvements.
• Supervise the creation of marketing content, including website copy, promotional materials, email newsletters, and social media posts.
• Plan, execute, and oversee multi-channel marketing campaigns across digital, social media, print, and events.
• Monitor campaign performance, generate reports, and provide actionable insights for continuous improvement.
• Optimize marketing campaigns based on data-driven performance analysis to maximize ROI.
• Collaborate with internal teams, influencers, and external partners to execute marketing initiatives effectively.
• Ensure a consistent brand identity and messaging across all platforms.
• Stay up-to-date with emerging marketing trends and digital tools to keep the brand competitive.
• Manage and allocate marketing budgets efficiently for maximum effectiveness.

Job Requirements

• Strong analytical skills to assess market trends, campaign effectiveness, and ROI.
• Excellent communication skills (both written and verbal) for effective internal and external collaboration.
• Proficient in English for professional communication and content development.
• Proven leadership skills to guide and inspire the marketing team.
• Strong management skills, including strategic planning and execution.
• Experience with social media management tools such as Hootsuite, Sprout Social, Metricool or Buffer.
• Hands-on experience with paid advertising platforms (Meta, TikTok, Google).
• Knowledge of SEO best practices and familiarity with tools like Google Analytics, SEMrush, or Ahrefs.
• Understanding of UI/UX principles for an optimized user experience.
• Ability to manage event-related marketing activities, including partnerships and sponsorships.
• Strong budget management skills for marketing expenditures.
• Creative mindset with problem-solving skills to develop innovative campaigns.
• Ability to multitask and prioritize projects in a fast-paced environment.
• Familiarity with CRM software (HubSpot, Salesforce, etc.) for tracking customer interactions and campaigns.

We are looking for a Senior Marketing Coordinator to lead and execute high-impact marketing strategies in the Yoga and Fitness industry. This role requires a mix of creativity, analytical thinking, and leadership to drive brand awareness, customer engagement, and business growth. The ideal candidate will have experience in digital marketing, social media management, paid advertising, SEO, UI/UX design, event marketing, and data analysis. If you are passionate about creating powerful marketing campaigns and driving results, we’d love to hear from you!

Job Responsibiilities

• Develop strategic marketing plans tailored to the Yoga and Fitness industry to enhance brand positioning and customer engagement.
• Oversee social media management, ensuring engaging and brand-aligned content across platforms.
• Manage online paid ads, including Meta Ads Manager, TikTok Ads, and Google Ads, optimizing for maximum ROI.
• Implement and improve Search Engine Optimization (SEO) strategies to increase online visibility and organic traffic.
• Enhance UI/UX design using third-party platforms such as Shopify, WordPress, Wix, or similar tools for an optimized digital experience.
• Lead event-related marketing, including promotions, partnerships, and sponsorships, to expand brand exposure and drive attendance.
• Ensure top-tier hospitality and customer engagement in all marketing initiatives.
• Analyze market trends and customer behavior to identify new business opportunities.
• Define and track key performance indicators (KPIs) to measure marketing success and make data-driven improvements.
• Supervise the creation of marketing content, including website copy, promotional materials, email newsletters, and social media posts.
• Plan, execute, and oversee multi-channel marketing campaigns across digital, social media, print, and events.
• Monitor campaign performance, generate reports, and provide actionable insights for continuous improvement.
• Optimize marketing campaigns based on data-driven performance analysis to maximize ROI.
• Collaborate with internal teams, influencers, and external partners to execute marketing initiatives effectively.
• Ensure a consistent brand identity and messaging across all platforms.
• Stay up-to-date with emerging marketing trends and digital tools to keep the brand competitive.
• Manage and allocate marketing budgets efficiently for maximum effectiveness.

Job Requirements

• Strong analytical skills to assess market trends, campaign effectiveness, and ROI.
• Excellent communication skills (both written and verbal) for effective internal and external collaboration.
• Proficient in English for professional communication and content development.
• Proven leadership skills to guide and inspire the marketing team.
• Strong management skills, including strategic planning and execution.
• Experience with social media management tools such as Hootsuite, Sprout Social, Metricool or Buffer.
• Hands-on experience with paid advertising platforms (Meta, TikTok, Google).
• Knowledge of SEO best practices and familiarity with tools like Google Analytics, SEMrush, or Ahrefs.
• Understanding of UI/UX principles for an optimized user experience.
• Ability to manage event-related marketing activities, including partnerships and sponsorships.
• Strong budget management skills for marketing expenditures.
• Creative mindset with problem-solving skills to develop innovative campaigns.
• Ability to multitask and prioritize projects in a fast-paced environment.
• Familiarity with CRM software (HubSpot, Salesforce, etc.) for tracking customer interactions and campaigns.