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Jobs or company...

Marketing Manager - HEINEKEN

Salary undisclosed
Checking job availability...
Original
Simplified

Job Purpose:

  • Think strategically as business owner with bigger picture & two steps ahead to drive profitable growth while managing multiple stakeholders (internal MBI, with global/region, external with our partner agencies & collaborators).
  • Drive commercial performance as the brand CEO and lead growth strategy from planning to execution.
  • Champion consumer needs, curious & challenge status quo, translate into brand vision & objectives, act as entrepreneur when defining commercial plan & mobilize stakeholders to execute on time in full.
  • Continuously grow brand power and convert it into volume & share; manage the brand from equity, commercial & profitability.
  • Have a learning mindset for personal growth & empathy to develop team member & willing to develop him/herself to show leadership role model for his/her team

Key Accountabilities

Consumer of the Centre

The ability to consistently drive competitive advantage by being close to and inspired by the consumer. The ability to turn insight into action across category, portfolio and brands to win with consumers.

Portfolio Management

The ability to create, embed and continually refresh a robust Portfolio Strategy that maximizes penetration and drives growth via leveraging the 7 ‘Sources of Growth’.

Integrated Commercial Planning

The ability to unite Brand and Commercial Strategies into winning annual plans that effectively coordinate all brand activities to drive penetration, build Brand Power and deliver business results.

Brand Strategy

The ability to create and embed a clear consumer inspired strategy for sustainable and profitable growth of the brand, driving penetration and providing clear, consistent and effective direction to Integrated Commercial / Brand plans.

Breakthrough Communication

The ability to drive breakthrough reaction, including business performance, by delivering reach through effectiveness first touchpoint planning, and resonance through meaningful, ‘fit for platform’ brand content TTL.

Brand Profitability

The ability to optimize portfolio and brand profitability in a sustainable way, acting across the value chain, maximizing activity ROIs and optimizing Commercial Spend Productivity.

Innovation & Renovation

The ability to identify relevant growth opportunities by leveraging the 7 ’Sources of growth’, and harnessing consumer, shopper, category and customer insights. Effectively launch value creating brand, product, packaging and systems innovations.

Store Back Marketing

The ability to be think ‘store back’ and collaborate with Sales and Trade Marketing, to ensure world class execution of all brand activities across the path to purchase (on time, on budget, on strategy and on target).

RTM & Channel Understanding

The ability to understand the company’s RTM, channel and customer strategies and their implications, in order to integrate them into brand and portfolio strategies and plans

Qualifications & Experience

  • Education: Degree holder preferably in Marketing or any related discipline
  • Experience: Minimum 10 years, preferably from alcoholic / beverage industry or large multinational CPG / FMCG; At least 5 years managerial experience in FMCG or related industry
  • Languages: Excellent written and verbal English (as you are expected to converse with global / regional teams)

Job Purpose:

  • Think strategically as business owner with bigger picture & two steps ahead to drive profitable growth while managing multiple stakeholders (internal MBI, with global/region, external with our partner agencies & collaborators).
  • Drive commercial performance as the brand CEO and lead growth strategy from planning to execution.
  • Champion consumer needs, curious & challenge status quo, translate into brand vision & objectives, act as entrepreneur when defining commercial plan & mobilize stakeholders to execute on time in full.
  • Continuously grow brand power and convert it into volume & share; manage the brand from equity, commercial & profitability.
  • Have a learning mindset for personal growth & empathy to develop team member & willing to develop him/herself to show leadership role model for his/her team

Key Accountabilities

Consumer of the Centre

The ability to consistently drive competitive advantage by being close to and inspired by the consumer. The ability to turn insight into action across category, portfolio and brands to win with consumers.

Portfolio Management

The ability to create, embed and continually refresh a robust Portfolio Strategy that maximizes penetration and drives growth via leveraging the 7 ‘Sources of Growth’.

Integrated Commercial Planning

The ability to unite Brand and Commercial Strategies into winning annual plans that effectively coordinate all brand activities to drive penetration, build Brand Power and deliver business results.

Brand Strategy

The ability to create and embed a clear consumer inspired strategy for sustainable and profitable growth of the brand, driving penetration and providing clear, consistent and effective direction to Integrated Commercial / Brand plans.

Breakthrough Communication

The ability to drive breakthrough reaction, including business performance, by delivering reach through effectiveness first touchpoint planning, and resonance through meaningful, ‘fit for platform’ brand content TTL.

Brand Profitability

The ability to optimize portfolio and brand profitability in a sustainable way, acting across the value chain, maximizing activity ROIs and optimizing Commercial Spend Productivity.

Innovation & Renovation

The ability to identify relevant growth opportunities by leveraging the 7 ’Sources of growth’, and harnessing consumer, shopper, category and customer insights. Effectively launch value creating brand, product, packaging and systems innovations.

Store Back Marketing

The ability to be think ‘store back’ and collaborate with Sales and Trade Marketing, to ensure world class execution of all brand activities across the path to purchase (on time, on budget, on strategy and on target).

RTM & Channel Understanding

The ability to understand the company’s RTM, channel and customer strategies and their implications, in order to integrate them into brand and portfolio strategies and plans

Qualifications & Experience

  • Education: Degree holder preferably in Marketing or any related discipline
  • Experience: Minimum 10 years, preferably from alcoholic / beverage industry or large multinational CPG / FMCG; At least 5 years managerial experience in FMCG or related industry
  • Languages: Excellent written and verbal English (as you are expected to converse with global / regional teams)