Audience Performance Specialist

The Jakarta Post is one of Indonesia’s most influential newspapers that provides content and services in line with its role as a leading media in the country and Southeast Asia (SEA) region. Established on April 25, 1983, The Jakarta Post has the vision to drive transformative change in Indonesia and for Indonesia through bold, ethical, responsible, and independent reporting; critical perspective; and influence.

We are looking for a talented and detail-oriented Performance Audience Specialist.

Responsibilities:

Campaign Creation & Optimization

• Develop, execute, and optimize Google Ads and Meta Ads campaigns for customer acquisition.
• Utilize data-driven insights to optimize campaigns for key performance metrics (KPIs) such as CTR, CPA, and ROAS.
• Conduct A/B testing and multivariate testing to enhance ad performance and conversion rates.
• Leverage performance tools to monitor and track campaign performance and ensure accurate data collection.

Event Funnel Creation & Management

• Design, implement, and optimize the app and website event funnels to guide prospects through awareness, consideration, and conversion stages.
• Collaborate with IT teams to ensure accurate tracking of user interactions through tools such as Google Tag Manager and Meta Pixel.
• Track and analyze app and website events to measure user behavior and conversion paths within the website and apps.

Audience Segmentation & Targeting

• Develop and maintain customer personas and target audience segments.
• Use audience segmentation and lookalike audience strategies in both Google Ads and Meta Ads to maximize the impact of campaigns.

Data Analysis & Reporting

• Analyze performance data across campaigns to identify trends, optimize strategies, and present actionable insights.
• Generate and communicate campaign performance reports to key stakeholders.

Collaboration with IT & Design Teams

• Work with the IT team to implement necessary tracking codes, event triggers, and pixels for accurate campaign tracking and reporting.
• Coordinate with design teams to ensure ad creatives and landing pages are optimized for user engagement and conversions.
• Orchestrate event flow and triggers for website users.

Budget Management & Resource Allocation

• Manage digital ad budgets effectively to achieve maximum ROI.
• Adjust campaign spending based on performance metrics, ensuring cost-efficient lead generation.

Users Retention

• Build audience retention strategy utilizing channels (Google Ads, Meta, email, push notifications) and other initiatives.
• Efficiently strategize CAC usage while executing audience retention strategy.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field (preferred).
• Minimum of 3-5 years of experience in performance digital marketing
• Proven experience in managing event-driven marketing funnels and campaigns.
• Advanced proficiency with Google Ads (search, display, YouTube) and Meta Ads (Facebook/Instagram).
• Strong knowledge of Google Analytics, Google Tag Manager, and Meta Pixel.
• Familiarity with basic coding or tracking tools for implementing ad pixels and tags.
• Basic HTML understanding for basic troubleshooting and collaboration with development teams.
• Basic understanding of SEO principles and their application in digital marketing.
• Experience with conversion rate optimization (CRO) and marketing funnel design.
• Strong analytical and problem-solving skills.
• Proficient in data analysis and using insights to drive improvements in campaign performance.
• Ability to work with reporting tools like Google Data Studio, Excel, or similar tools.
• Excellent communication and interpersonal skills.
• Ability to work independently and collaboratively across multiple teams.
• Strong organizational skills and attention to detail.
• Adaptability and a proactive approach to new challenges and technologies.

Thank you for applying to The Jakarta Post!

Notes: Our company has never levied any fees for the recruitment process nor has it required to order tickets and accommodation through a certain travel agent or certain person.

The Jakarta Post is one of Indonesia’s most influential newspapers that provides content and services in line with its role as a leading media in the country and Southeast Asia (SEA) region. Established on April 25, 1983, The Jakarta Post has the vision to drive transformative change in Indonesia and for Indonesia through bold, ethical, responsible, and independent reporting; critical perspective; and influence.

We are looking for a talented and detail-oriented Performance Audience Specialist.

Responsibilities:

Campaign Creation & Optimization

• Develop, execute, and optimize Google Ads and Meta Ads campaigns for customer acquisition.
• Utilize data-driven insights to optimize campaigns for key performance metrics (KPIs) such as CTR, CPA, and ROAS.
• Conduct A/B testing and multivariate testing to enhance ad performance and conversion rates.
• Leverage performance tools to monitor and track campaign performance and ensure accurate data collection.

Event Funnel Creation & Management

• Design, implement, and optimize the app and website event funnels to guide prospects through awareness, consideration, and conversion stages.
• Collaborate with IT teams to ensure accurate tracking of user interactions through tools such as Google Tag Manager and Meta Pixel.
• Track and analyze app and website events to measure user behavior and conversion paths within the website and apps.

Audience Segmentation & Targeting

• Develop and maintain customer personas and target audience segments.
• Use audience segmentation and lookalike audience strategies in both Google Ads and Meta Ads to maximize the impact of campaigns.

Data Analysis & Reporting

• Analyze performance data across campaigns to identify trends, optimize strategies, and present actionable insights.
• Generate and communicate campaign performance reports to key stakeholders.

Collaboration with IT & Design Teams

• Work with the IT team to implement necessary tracking codes, event triggers, and pixels for accurate campaign tracking and reporting.
• Coordinate with design teams to ensure ad creatives and landing pages are optimized for user engagement and conversions.
• Orchestrate event flow and triggers for website users.

Budget Management & Resource Allocation

• Manage digital ad budgets effectively to achieve maximum ROI.
• Adjust campaign spending based on performance metrics, ensuring cost-efficient lead generation.

Users Retention

• Build audience retention strategy utilizing channels (Google Ads, Meta, email, push notifications) and other initiatives.
• Efficiently strategize CAC usage while executing audience retention strategy.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field (preferred).
• Minimum of 3-5 years of experience in performance digital marketing
• Proven experience in managing event-driven marketing funnels and campaigns.
• Advanced proficiency with Google Ads (search, display, YouTube) and Meta Ads (Facebook/Instagram).
• Strong knowledge of Google Analytics, Google Tag Manager, and Meta Pixel.
• Familiarity with basic coding or tracking tools for implementing ad pixels and tags.
• Basic HTML understanding for basic troubleshooting and collaboration with development teams.
• Basic understanding of SEO principles and their application in digital marketing.
• Experience with conversion rate optimization (CRO) and marketing funnel design.
• Strong analytical and problem-solving skills.
• Proficient in data analysis and using insights to drive improvements in campaign performance.
• Ability to work with reporting tools like Google Data Studio, Excel, or similar tools.
• Excellent communication and interpersonal skills.
• Ability to work independently and collaboratively across multiple teams.
• Strong organizational skills and attention to detail.
• Adaptability and a proactive approach to new challenges and technologies.

Thank you for applying to The Jakarta Post!

Notes: Our company has never levied any fees for the recruitment process nor has it required to order tickets and accommodation through a certain travel agent or certain person.