Digital Marketing Specialist

About the Company

ServBridge Inc is a leading technology company specializing in IT infrastructure, AI solutions and Application Development. Our mission is to innovate and drive digital transformation, helping businesses enhance their operations through cutting-edge technology. We are looking for a Digital Marketing Specialist to join our team and lead digital marketing initiatives that drive brand awareness, customer engagement, and lead generation.

Job Overview

As a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing campaigns to promote our technology solutions. You will leverage SEO, PPC, content marketing, social media, and email campaigns to generate leads and enhance brand visibility. The ideal candidate should have a strong background in digital marketing, data analysis, and campaign optimization to drive measurable results.

Key Responsibilities

• Develop and implement digital marketing strategies aligned with business objectives.
• Plan, execute, and optimize SEO & SEM campaigns to improve organic search rankings and drive targeted traffic.
• Manage and optimize PPC campaigns (e.g. Google Ads, LinkedIn Ads, Facebook Ads, etc.) to maximize ROI.
• Create, manage, and distribute engaging content marketing campaigns, including blog posts, whitepapers, case studies, and videos.
• Oversee social media marketing efforts across LinkedIn, Youtube, Facebook, and other relevant platforms.
• Develop and execute email marketing campaigns, including newsletters, automation workflows, and drip campaigns.
• Monitor, analyze, and report on key performance metrics (CTR, conversion rates, engagement, etc.) to refine marketing strategies.
• Utilize marketing automation tools for lead nurturing and funnel optimization.
• Develop and implement marketing strategies tailored for our technology products to effectively position them in the market.
• Design and execute lead generation funnels that convert prospects into customers through strategic content, automation, and targeted outreach.
• Leverage AI-powered tools to enhance marketing productivity, including AI-driven content creation, chatbots for engagement, and automation for campaign management.
• Stay up-to-date with digital marketing trends, tools, and best practices to enhance marketing effectiveness.
• Collaborate with designers, developers, and sales teams to ensure seamless execution of marketing campaigns.

Qualifications & Experience

• 2-5 years of experience in digital marketing, preferably in the technology or SaaS industry.
• Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools.
• Strong knowledge of content marketing, email marketing, and social media marketing strategies.
• Ability to analyze data and generate insights to improve marketing campaign performance.
• Strong communication, analytical, and problem-solving skills.
• Creativity and ability to develop engaging marketing content tailored to a tech-savvy audience.
• Self-motivated, detail-oriented, and able to manage multiple projects in a fast-paced environment.
• Basic knowledge of HTML, CSS, and website management (WordPress, Webflow, or similar platforms) preferred.
• Familiarity with B2B marketing strategies and lead generation tactics.
• English speaking.

Why Join Us?

• Opportunity to work with cutting-edge technology in a dynamic and innovative environment.
• Professional growth opportunities.
• Collaborative and diverse company culture that values creativity and innovation.
• If you are passionate about digital marketing in the tech industry and eager to drive impactful marketing campaigns, we’d love to hear from you! Apply now and be part of our growing team.

About the Company

ServBridge Inc is a leading technology company specializing in IT infrastructure, AI solutions and Application Development. Our mission is to innovate and drive digital transformation, helping businesses enhance their operations through cutting-edge technology. We are looking for a Digital Marketing Specialist to join our team and lead digital marketing initiatives that drive brand awareness, customer engagement, and lead generation.

Job Overview

As a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing campaigns to promote our technology solutions. You will leverage SEO, PPC, content marketing, social media, and email campaigns to generate leads and enhance brand visibility. The ideal candidate should have a strong background in digital marketing, data analysis, and campaign optimization to drive measurable results.

Key Responsibilities

• Develop and implement digital marketing strategies aligned with business objectives.
• Plan, execute, and optimize SEO & SEM campaigns to improve organic search rankings and drive targeted traffic.
• Manage and optimize PPC campaigns (e.g. Google Ads, LinkedIn Ads, Facebook Ads, etc.) to maximize ROI.
• Create, manage, and distribute engaging content marketing campaigns, including blog posts, whitepapers, case studies, and videos.
• Oversee social media marketing efforts across LinkedIn, Youtube, Facebook, and other relevant platforms.
• Develop and execute email marketing campaigns, including newsletters, automation workflows, and drip campaigns.
• Monitor, analyze, and report on key performance metrics (CTR, conversion rates, engagement, etc.) to refine marketing strategies.
• Utilize marketing automation tools for lead nurturing and funnel optimization.
• Develop and implement marketing strategies tailored for our technology products to effectively position them in the market.
• Design and execute lead generation funnels that convert prospects into customers through strategic content, automation, and targeted outreach.
• Leverage AI-powered tools to enhance marketing productivity, including AI-driven content creation, chatbots for engagement, and automation for campaign management.
• Stay up-to-date with digital marketing trends, tools, and best practices to enhance marketing effectiveness.
• Collaborate with designers, developers, and sales teams to ensure seamless execution of marketing campaigns.

Qualifications & Experience

• 2-5 years of experience in digital marketing, preferably in the technology or SaaS industry.
• Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools.
• Strong knowledge of content marketing, email marketing, and social media marketing strategies.
• Ability to analyze data and generate insights to improve marketing campaign performance.
• Strong communication, analytical, and problem-solving skills.
• Creativity and ability to develop engaging marketing content tailored to a tech-savvy audience.
• Self-motivated, detail-oriented, and able to manage multiple projects in a fast-paced environment.
• Basic knowledge of HTML, CSS, and website management (WordPress, Webflow, or similar platforms) preferred.
• Familiarity with B2B marketing strategies and lead generation tactics.
• English speaking.

Why Join Us?

• Opportunity to work with cutting-edge technology in a dynamic and innovative environment.
• Professional growth opportunities.
• Collaborative and diverse company culture that values creativity and innovation.
• If you are passionate about digital marketing in the tech industry and eager to drive impactful marketing campaigns, we’d love to hear from you! Apply now and be part of our growing team.