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Marketing Lead

Salary undisclosed

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Key Responsibilities

• Design and implement comprehensive marketing strategies that align with Perqara's business goals. Drive awareness, customer acquisition, lead generation and conversion growth for our innovative legal tech solutions.

• Build Perqara’s brand as a thought leader in the legal tech space by developing engaging content, thought leadership articles, and partnerships with industry influencers and legal entities.

• Lead the development, execution, and optimization of campaigns across various digital channels (social media, email marketing, SEM, etc.) to reach target audiences effectively.

• Manage, mentor, and guide a team of marketers, ensuring alignment and collaboration across the marketing team and with other departments, such as Sales and Product.

• Market Research and Competitive Analysis: Continuously analyze market trends, competitors, and client needs to refine marketing strategies and ensure Perqara's offerings are differentiated and aligned with market demands.

• Set KPIs, monitor marketing performance, and provide regular reports to management. Use analytics tools to track campaign success and optimize future strategies.

• Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI.