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• Plan, create, manage, and optimize advertising campaigns across Meta (Facebook & Instagram), Google Ads, and TikTok Ads to drive performance and achieve key business objectives.
• Conduct data-driven analysis to evaluate campaign performance, identify trends, and implement optimization strategies for better ROI.
• Collaborate closely with cross-functional teams, including visual designers, senior digital marketers, and content writers, to develop compelling ad creatives and messaging aligned with campaign goals.
• Monitor key performance indicators (KPIs) such as CTR, conversion rates, and cost per acquisition (CPA) to ensure campaigns meet or exceed targets.
• Perform A/B testing and audience segmentation to refine targeting strategies and improve ad effectiveness.
• Stay up to date with industry trends, platform updates, and emerging advertising technologies to enhance campaign performance and maintain a competitive edge.
• Prepare reports and insights on campaign performance to inform strategic decisions and future optimizations.