Innovation Marketing Manager
Salary undisclosed
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About Flora Food Group
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
Innovation Marketing Manager
About The Position
Location: HO – BSD Tangerang, Indonesia
Working Arrangement: Following company’s standard
We are seeking an exceptional and entrepreneurial Innovation Marketing Manager to join our innovative business, focusing on driving marketing and innovation initiatives. Reporting directly to the Head of Marketing, you will be instrumental in shaping and executing local marketing and innovation strategies. This is an exciting opportunity for a proactive, creative thinker who thrives in a dynamic environment and is eager to make a tangible impact.
As the key driver of our brand innovations marketing initiatives, you will lead end-to-end mix development and deployment for our brand and innovations. Your role will encompass consumer insights, concept development, product innovation, media & communication support strategy, and Road to Market while collaborating closely with sales and trade marketing teams. You will also engage with global counterparts to ensure alignment and effective stakeholder management.
Key Responsibilities
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
Innovation Marketing Manager
About The Position
Location: HO – BSD Tangerang, Indonesia
Working Arrangement: Following company’s standard
We are seeking an exceptional and entrepreneurial Innovation Marketing Manager to join our innovative business, focusing on driving marketing and innovation initiatives. Reporting directly to the Head of Marketing, you will be instrumental in shaping and executing local marketing and innovation strategies. This is an exciting opportunity for a proactive, creative thinker who thrives in a dynamic environment and is eager to make a tangible impact.
As the key driver of our brand innovations marketing initiatives, you will lead end-to-end mix development and deployment for our brand and innovations. Your role will encompass consumer insights, concept development, product innovation, media & communication support strategy, and Road to Market while collaborating closely with sales and trade marketing teams. You will also engage with global counterparts to ensure alignment and effective stakeholder management.
Key Responsibilities
- Strategic Leadership: Develop and execute a long-term marketing vision that drives top-line and bottom-line growth, enhances brand equity, and captures market share.
- Brand Building & Digital Transformation: Create brands that resonate with local consumers while driving digital and experiential marketing initiatives to increase engagement.
- Local Market Insights & Innovation: Leverage consumer and market insights to create tailored annual marketing brand innovation plans, ensuring agility and relevance in fast-changing markets.
- End-to-End Innovation: Lead the entire product lifecycle, from ideation to market execution, fostering operational excellence and continuous improvement.
- Portfolio Management: Optimize product assortments and introduce data-driven innovations to meet local market demands.
- Pricing Strategy: Develop pricing strategies to support profitable growth and improve gross margins.
- Integrated Communication: Work closely with local brand marketing team, global teams, trade marketing, and sales to align ATL and BTL communication for impactful storytelling and effective campaign execution.
- Media, PR & Influencer Engagement: Oversee all media, PR, and influencer strategies to maximize brand visibility and consumer engagement through innovative channels.
- Budget Management: Manage and monitor Advertising & Promotion and Trade Marketing budgets to ensure effective spending aligned with strategic goals.
- Entrepreneurial Spirit: Exhibit a proactive, hands-on attitude with an innovative approach to problem-solving.
- Cultural Agility: Ability to collaborate with multicultural teams across time zones; flexibility beyond traditional working hours is essential.
- Budget Management: Proven expertise in managing marketing budgets to deliver results efficiently.
- Media & Digital Savvy: Deep understanding of media buying, digital platforms, and e-commerce trends.
- Business Acumen: Navigate complex organizational structures with clarity and strategic focus.
- Agency Collaboration: Experience managing relationships with external creative, research, and media agencies.
- Effective Communication: Proven track record of creating impactful communication assets across diverse channels.
- Competitive Drive: Thrive in high-pressure environments with a passion for consumer engagement and growth.
- Minimum 8 5 years of experience in marketing and innovation.
- Strong leadership and project management skills.
- Experience managing end-to-end innovation and new product development (NPD) projects.
- Ability to prioritize and manage multiple assignments simultaneously.
- Strong critical thinking and problem-solving abilities.
- Regional and global business experience preferred.
- Fluency in English; additional language skills
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
About Flora Food Group
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
Innovation Marketing Manager
About The Position
Location: HO – BSD Tangerang, Indonesia
Working Arrangement: Following company’s standard
We are seeking an exceptional and entrepreneurial Innovation Marketing Manager to join our innovative business, focusing on driving marketing and innovation initiatives. Reporting directly to the Head of Marketing, you will be instrumental in shaping and executing local marketing and innovation strategies. This is an exciting opportunity for a proactive, creative thinker who thrives in a dynamic environment and is eager to make a tangible impact.
As the key driver of our brand innovations marketing initiatives, you will lead end-to-end mix development and deployment for our brand and innovations. Your role will encompass consumer insights, concept development, product innovation, media & communication support strategy, and Road to Market while collaborating closely with sales and trade marketing teams. You will also engage with global counterparts to ensure alignment and effective stakeholder management.
Key Responsibilities
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
Innovation Marketing Manager
About The Position
Location: HO – BSD Tangerang, Indonesia
Working Arrangement: Following company’s standard
We are seeking an exceptional and entrepreneurial Innovation Marketing Manager to join our innovative business, focusing on driving marketing and innovation initiatives. Reporting directly to the Head of Marketing, you will be instrumental in shaping and executing local marketing and innovation strategies. This is an exciting opportunity for a proactive, creative thinker who thrives in a dynamic environment and is eager to make a tangible impact.
As the key driver of our brand innovations marketing initiatives, you will lead end-to-end mix development and deployment for our brand and innovations. Your role will encompass consumer insights, concept development, product innovation, media & communication support strategy, and Road to Market while collaborating closely with sales and trade marketing teams. You will also engage with global counterparts to ensure alignment and effective stakeholder management.
Key Responsibilities
- Strategic Leadership: Develop and execute a long-term marketing vision that drives top-line and bottom-line growth, enhances brand equity, and captures market share.
- Brand Building & Digital Transformation: Create brands that resonate with local consumers while driving digital and experiential marketing initiatives to increase engagement.
- Local Market Insights & Innovation: Leverage consumer and market insights to create tailored annual marketing brand innovation plans, ensuring agility and relevance in fast-changing markets.
- End-to-End Innovation: Lead the entire product lifecycle, from ideation to market execution, fostering operational excellence and continuous improvement.
- Portfolio Management: Optimize product assortments and introduce data-driven innovations to meet local market demands.
- Pricing Strategy: Develop pricing strategies to support profitable growth and improve gross margins.
- Integrated Communication: Work closely with local brand marketing team, global teams, trade marketing, and sales to align ATL and BTL communication for impactful storytelling and effective campaign execution.
- Media, PR & Influencer Engagement: Oversee all media, PR, and influencer strategies to maximize brand visibility and consumer engagement through innovative channels.
- Budget Management: Manage and monitor Advertising & Promotion and Trade Marketing budgets to ensure effective spending aligned with strategic goals.
- Entrepreneurial Spirit: Exhibit a proactive, hands-on attitude with an innovative approach to problem-solving.
- Cultural Agility: Ability to collaborate with multicultural teams across time zones; flexibility beyond traditional working hours is essential.
- Budget Management: Proven expertise in managing marketing budgets to deliver results efficiently.
- Media & Digital Savvy: Deep understanding of media buying, digital platforms, and e-commerce trends.
- Business Acumen: Navigate complex organizational structures with clarity and strategic focus.
- Agency Collaboration: Experience managing relationships with external creative, research, and media agencies.
- Effective Communication: Proven track record of creating impactful communication assets across diverse channels.
- Competitive Drive: Thrive in high-pressure environments with a passion for consumer engagement and growth.
- Minimum 8 5 years of experience in marketing and innovation.
- Strong leadership and project management skills.
- Experience managing end-to-end innovation and new product development (NPD) projects.
- Ability to prioritize and manage multiple assignments simultaneously.
- Strong critical thinking and problem-solving abilities.
- Regional and global business experience preferred.
- Fluency in English; additional language skills
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.