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Modinity is looking for a Brand Marketing Specialist will play a key role in developing and executing brand marketing strategies to enhance brand visibility, drive customer engagement, and increase brand loyalty for our newly built men's fashion brand. This role requires a deep understanding of branding principles, consumer behavior, and market trends.
Key Responsibilities:
1. Brand Strategy Development:
- Develop and implement comprehensive brand strategies aligned with business objectives and target audience.
- Conduct market research and competitive analysis to identify brand positioning and differentiation.
- Define brand guidelines, including visual identity, tone of voice, and key messaging.
2. Marketing Campaigns:
- Conceptualize and execute integrated marketing campaigns that effectively communicate brand messages and engage target audiences.
- Collaborate with internal teams and external partners to develop creative campaigns across various channels, such as digital marketing, social media, content creation, influencer partnerships, and traditional advertising.
- Monitor and analyze campaign performance, making data-driven adjustments to optimize results.
3. Collaborations and Partnerships:
- Identify and initiate strategic collaborations and partnerships with relevant brands, influencers, and organizations to expand brand reach and foster brand advocacy.
- Negotiate and manage partnerships, ensuring alignment with brand values and objectives.
- Track and evaluate partnership performance, identifying opportunities for further growth and optimization.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field
- Min. 2 years proven experience in brand marketing, with a strong portfolio of successful brand campaigns and initiatives.
- In-depth knowledge of branding principles, consumer behavior, and marketing trends.
- Excellent communication and storytelling skills to effectively convey brand messages.
- Strong analytical and problem-solving abilities, with proficiency in data analysis and performance tracking.
- Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
- Creative mindset with the ability to think outside the box and develop innovative marketing solutions.
- Strong attention to detail and ability to maintain brand consistency across various channels and touchpoints.
Modinity is looking for a Brand Marketing Specialist will play a key role in developing and executing brand marketing strategies to enhance brand visibility, drive customer engagement, and increase brand loyalty for our newly built men's fashion brand. This role requires a deep understanding of branding principles, consumer behavior, and market trends.
Key Responsibilities:
1. Brand Strategy Development:
- Develop and implement comprehensive brand strategies aligned with business objectives and target audience.
- Conduct market research and competitive analysis to identify brand positioning and differentiation.
- Define brand guidelines, including visual identity, tone of voice, and key messaging.
2. Marketing Campaigns:
- Conceptualize and execute integrated marketing campaigns that effectively communicate brand messages and engage target audiences.
- Collaborate with internal teams and external partners to develop creative campaigns across various channels, such as digital marketing, social media, content creation, influencer partnerships, and traditional advertising.
- Monitor and analyze campaign performance, making data-driven adjustments to optimize results.
3. Collaborations and Partnerships:
- Identify and initiate strategic collaborations and partnerships with relevant brands, influencers, and organizations to expand brand reach and foster brand advocacy.
- Negotiate and manage partnerships, ensuring alignment with brand values and objectives.
- Track and evaluate partnership performance, identifying opportunities for further growth and optimization.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field
- Min. 2 years proven experience in brand marketing, with a strong portfolio of successful brand campaigns and initiatives.
- In-depth knowledge of branding principles, consumer behavior, and marketing trends.
- Excellent communication and storytelling skills to effectively convey brand messages.
- Strong analytical and problem-solving abilities, with proficiency in data analysis and performance tracking.
- Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
- Creative mindset with the ability to think outside the box and develop innovative marketing solutions.
- Strong attention to detail and ability to maintain brand consistency across various channels and touchpoints.