About Tentang Anak
Tentang Anak is a mission-driven company transforming childcare and parenting in Indonesia. In less than a year we have achieved:
- Expert Care: Top 5 children’s skincare brand online, trusted for treating eczema and rashes.
- Expert Boost: #1 children’s vitamin brand online, prioritizing child health.
- Educational Tools: #1 choice for parents, driving learning and growth.
- Pregnancy & Parenting App: Supporting families with expert guidance from pregnancy through early childhood.
Backed by experts in pediatrics, psychology, and early childhood development, we’re building innovative, science-backed solutions that support children’s well-being from morning routines to bedtime. With partnerships spanning the Ministry of Health and Education, we’ve impacted 3 million children and counting.
If you share our mission to empower Indonesia’s families and shape a brighter future, let’s grow and make an impact together!
About The Role
Tentang Anak is looking for a dynamic Head of E-Commerce to drive our online marketplace and direct-to-consumer (D2C) growth. You will be responsible for developing and executing high-impact strategies to grow sales, optimize operations, and enhance customer experience.
This role requires strong leadership, analytical skills, and deep expertise in e-commerce trends, online consumer behavior, and platform management. You will oversee all marketplace operations, sales growth initiatives, and digital marketing efforts to ensure Tentang Anak becomes a market leader in parenting and family products.
Job Responsibilities
E-Commerce Growth Strategy & Execution
- Develop and execute a comprehensive e-commerce strategy for marketplace platforms (Shopee, Tokopedia, TikTok Shop) and D2C channels.
- Identify growth opportunities, analyze trends, and optimize sales performance through pricing strategies, promotions, and demand forecasting.
- Ensure revenue growth across all e-commerce touchpoints while maintaining strong brand positioning.
Sales & Revenue Optimization
- Own GMV and P&L responsibility, ensuring sustainable revenue and profit growth.
- Implement data-driven pricing, bundling, and promotional strategies to maximize sales.
- Lead initiatives to reduce customer acquisition costs (CAC) and increase customer lifetime value (CLV).
Operational Excellence & Marketplace Management
- Oversee end-to-end marketplace operations, including listing optimization, fulfillment, logistics, and payment processes.
- Work closely with internal teams and e-commerce enablers to optimize supply chain, and delivery efficiency.
- Manage relationships with marketplace partners, negotiating joint promotions, exclusive deals, and advertising placements.
Data Analytics & Performance Tracking
- Utilize data analytics and insights to improve e-commerce sales performance.
- Monitor key e-commerce KPIs (e.g., conversion rates, average order value, repeat purchase rate).
- Conduct competitive analysis to stay ahead of market trends and optimize performance.
Customer Experience & Loyalty Programs
- Develop strategies to enhance customer engagement and increase retention
- Collaborate with CRM and marketing teams to implement personalized recommendations, loyalty programs, and customer journey improvements.
Team Leadership & Development
- Build, lead, and mentor a high-performing e-commerce team, fostering a culture of innovation, data-driven decision-making, and continuous improvement.
- Work cross-functionally with marketing, product, finance, and operations teams to drive e-commerce success.
Qualifications & Skills
- Bachelor’s degree in Business, Marketing, E-Commerce, or related field.
- 10+ years of experience in e-commerce, preferably in FMCG, retail, or beauty brands.
- Proven track record in scaling e-commerce revenue (preferably handling sales ≥ IDR 25 billion/month).
- Expertise in marketplace platform management (Shopee, Tokopedia, TikTok Shop) and direct-to-consumer (D2C) strategies.
- Strong knowledge of performance marketing, SEO, CRM, and digital advertising.
- Experience with P&L management, sales forecasting, and e-commerce analytics.
- Excellent leadership, negotiation, and stakeholder management skills.
- Highly analytical mindset with experience using Google Analytics, Data Studio, or other e-commerce tracking tools.
About Tentang Anak
Tentang Anak is a mission-driven company transforming childcare and parenting in Indonesia. In less than a year we have achieved:
- Expert Care: Top 5 children’s skincare brand online, trusted for treating eczema and rashes.
- Expert Boost: #1 children’s vitamin brand online, prioritizing child health.
- Educational Tools: #1 choice for parents, driving learning and growth.
- Pregnancy & Parenting App: Supporting families with expert guidance from pregnancy through early childhood.
Backed by experts in pediatrics, psychology, and early childhood development, we’re building innovative, science-backed solutions that support children’s well-being from morning routines to bedtime. With partnerships spanning the Ministry of Health and Education, we’ve impacted 3 million children and counting.
If you share our mission to empower Indonesia’s families and shape a brighter future, let’s grow and make an impact together!
About The Role
Tentang Anak is looking for a dynamic Head of E-Commerce to drive our online marketplace and direct-to-consumer (D2C) growth. You will be responsible for developing and executing high-impact strategies to grow sales, optimize operations, and enhance customer experience.
This role requires strong leadership, analytical skills, and deep expertise in e-commerce trends, online consumer behavior, and platform management. You will oversee all marketplace operations, sales growth initiatives, and digital marketing efforts to ensure Tentang Anak becomes a market leader in parenting and family products.
Job Responsibilities
E-Commerce Growth Strategy & Execution
- Develop and execute a comprehensive e-commerce strategy for marketplace platforms (Shopee, Tokopedia, TikTok Shop) and D2C channels.
- Identify growth opportunities, analyze trends, and optimize sales performance through pricing strategies, promotions, and demand forecasting.
- Ensure revenue growth across all e-commerce touchpoints while maintaining strong brand positioning.
Sales & Revenue Optimization
- Own GMV and P&L responsibility, ensuring sustainable revenue and profit growth.
- Implement data-driven pricing, bundling, and promotional strategies to maximize sales.
- Lead initiatives to reduce customer acquisition costs (CAC) and increase customer lifetime value (CLV).
Operational Excellence & Marketplace Management
- Oversee end-to-end marketplace operations, including listing optimization, fulfillment, logistics, and payment processes.
- Work closely with internal teams and e-commerce enablers to optimize supply chain, and delivery efficiency.
- Manage relationships with marketplace partners, negotiating joint promotions, exclusive deals, and advertising placements.
Data Analytics & Performance Tracking
- Utilize data analytics and insights to improve e-commerce sales performance.
- Monitor key e-commerce KPIs (e.g., conversion rates, average order value, repeat purchase rate).
- Conduct competitive analysis to stay ahead of market trends and optimize performance.
Customer Experience & Loyalty Programs
- Develop strategies to enhance customer engagement and increase retention
- Collaborate with CRM and marketing teams to implement personalized recommendations, loyalty programs, and customer journey improvements.
Team Leadership & Development
- Build, lead, and mentor a high-performing e-commerce team, fostering a culture of innovation, data-driven decision-making, and continuous improvement.
- Work cross-functionally with marketing, product, finance, and operations teams to drive e-commerce success.
Qualifications & Skills
- Bachelor’s degree in Business, Marketing, E-Commerce, or related field.
- 10+ years of experience in e-commerce, preferably in FMCG, retail, or beauty brands.
- Proven track record in scaling e-commerce revenue (preferably handling sales ≥ IDR 25 billion/month).
- Expertise in marketplace platform management (Shopee, Tokopedia, TikTok Shop) and direct-to-consumer (D2C) strategies.
- Strong knowledge of performance marketing, SEO, CRM, and digital advertising.
- Experience with P&L management, sales forecasting, and e-commerce analytics.
- Excellent leadership, negotiation, and stakeholder management skills.
- Highly analytical mindset with experience using Google Analytics, Data Studio, or other e-commerce tracking tools.