Brand Activation and Community Specialist

Gently is a personal care brand for babies and mom that brings gentle formula, good efficacy, and promotes a health-conscious lifestyle. Gently's mission is to help mothers to take care of their loved ones with the best solutions so that they can build healthy and happy families.

We have 3 brands including GENTLY Baby (babies skincare), GENTLY Mamacare (moms skincare), and JoyMeal (babies food). We're looking Brand Activation and Community Specialist for handling activation and community for 3 brands.

Requirements:

• At least a Bachelor's degree in any relevant major
• Poses 1- 2 years of work experience in brand activation role or similar
• Have a good project management and communication skills
• Able to think strategically and good in executing projects
• Willing to travel occasionally if required.

Job Descriptions:

• Develop brand activation plans with marketing team
• Responsible in managing the offline brand activation projects
• Engaged with mothers communities across Indonesia cities with a focus on empowering communities to grow, through sharing, helping and co-learning within these communities.
• Manage event calendar, project timelines, and event budget.
• Evaluate and measure campaign effectiveness.
• Manage and coordinate external suppliers including favourable contract negotiation.
• Ensure every brand activation element is aligned with brand identity guidelines and the overall brand strategy management.

Gently is a personal care brand for babies and mom that brings gentle formula, good efficacy, and promotes a health-conscious lifestyle. Gently's mission is to help mothers to take care of their loved ones with the best solutions so that they can build healthy and happy families.

We have 3 brands including GENTLY Baby (babies skincare), GENTLY Mamacare (moms skincare), and JoyMeal (babies food). We're looking Brand Activation and Community Specialist for handling activation and community for 3 brands.

Requirements:

• At least a Bachelor's degree in any relevant major
• Poses 1- 2 years of work experience in brand activation role or similar
• Have a good project management and communication skills
• Able to think strategically and good in executing projects
• Willing to travel occasionally if required.

Job Descriptions:

• Develop brand activation plans with marketing team
• Responsible in managing the offline brand activation projects
• Engaged with mothers communities across Indonesia cities with a focus on empowering communities to grow, through sharing, helping and co-learning within these communities.
• Manage event calendar, project timelines, and event budget.
• Evaluate and measure campaign effectiveness.
• Manage and coordinate external suppliers including favourable contract negotiation.
• Ensure every brand activation element is aligned with brand identity guidelines and the overall brand strategy management.