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Digital Marketing & Campaign Specialist (English Speaker) - F&B Company

Salary undisclosed

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Responsibilities

• Develop and execute digital marketing strategies to drive brand awareness and sales.

• Plan and manage campaigns, product launches, and promotional events, including holiday activations and brand anniversaries.

• Ensure online and offline marketing integration, leveraging digital channels for maximum impact.

• Analyze campaign and product launch performance, tracking key metrics and optimizing based on data insights.

• Work closely with franchisees to coordinate and implement marketing initiatives.

• Continuously track ROAS, CPC, CPV, and other performance metrics to refine marketing strategies.

Qualifications

• Proven experience in digital marketing & data analysis, 1-2 Years Experience.

• Strong campaign management skills, including product launches and event marketing.

• Ability to integrate online and offline marketing strategies effectively.

• Proficiency in data tracking tools to analyze campaign effectiveness.

• Excellent communication skills for liaising with internal teams and franchisees.

• From FnB or related background industry.