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Glad2Glow is looking for an experienced Senior Marketing Strategist to deliver innovative marketing solutions that drive engagement and growth through influencer-infused content marketing and social media strategies.
Key Responsibilities:
- Develop and Execute Influencer Marketing Strategy: Lead and identify the development and implementation of comprehensive influencer marketing strategies aligned with overall marketing objectives.
- Campaign Planning and Execution: Oversee the planning, execution, and optimization of influencer marketing campaigns across multiple channels and platforms.
- Team Leadership and Development: Lead and mentor a team of influencer marketing specialists, providing guidance, feedback, and support to drive performance and professional growth.
- Performance Tracking and Analysis: Define and analyze key performance indicators (KPIs) and metrics to measure the success of influencer marketing initiatives.
- Industry Trends and Innovation: Identify opportunities for innovation to enhance the effectiveness of influencer campaigns through industry trends and emerging platforms.
Minimum Requirements:
- Proven minimum of 3 years working experience in Brand Marketing, KOL Specialist, Influencer Marketing or similar roles.
- Fluent in English is a MUST.
- Passionate in beauty industry.
- Have a good understanding of TikTok, Instagram, or Affiliates.
- Experience handling beauty brand promotion on social media is an advantage.
- Experience in beauty, personal care, and perfumery industry will be preferred.
- Able to do full WFO at Mega Kuningan, South Jakarta.
Glad2Glow is looking for an experienced Senior Marketing Strategist to deliver innovative marketing solutions that drive engagement and growth through influencer-infused content marketing and social media strategies.
Key Responsibilities:
- Develop and Execute Influencer Marketing Strategy: Lead and identify the development and implementation of comprehensive influencer marketing strategies aligned with overall marketing objectives.
- Campaign Planning and Execution: Oversee the planning, execution, and optimization of influencer marketing campaigns across multiple channels and platforms.
- Team Leadership and Development: Lead and mentor a team of influencer marketing specialists, providing guidance, feedback, and support to drive performance and professional growth.
- Performance Tracking and Analysis: Define and analyze key performance indicators (KPIs) and metrics to measure the success of influencer marketing initiatives.
- Industry Trends and Innovation: Identify opportunities for innovation to enhance the effectiveness of influencer campaigns through industry trends and emerging platforms.
Minimum Requirements:
- Proven minimum of 3 years working experience in Brand Marketing, KOL Specialist, Influencer Marketing or similar roles.
- Fluent in English is a MUST.
- Passionate in beauty industry.
- Have a good understanding of TikTok, Instagram, or Affiliates.
- Experience handling beauty brand promotion on social media is an advantage.
- Experience in beauty, personal care, and perfumery industry will be preferred.
- Able to do full WFO at Mega Kuningan, South Jakarta.