Company Description:
Yoga New Vision is seeking a Full-Time Remote Email Marketing Manager to oversee and execute our email marketing strategy. The Email Marketing Manager will be responsible for lead generation, marketing automation, customer engagement, and retention efforts through targeted email campaigns. This role requires a strong understanding of digital marketing strategies, audience segmentation, and CRM management to nurture leads and drive conversions.
Key Responsibilities:
- Develop, implement, and optimize email marketing campaigns to drive engagement and enrollment.
- Manage marketing automation workflows to nurture leads and convert prospects into students.
- Create personalized email sequences using segmentation strategies to enhance audience engagement.
- Oversee email list management, ensuring clean data and compliance with email marketing best practices (GDPR, CAN-SPAM, etc.).
- Conduct A/B testing on subject lines, content, and CTAs to improve campaign performance.
- Monitor and analyze key email marketing metrics (open rates, CTR, conversions) and generate reports.
- Collaborate with the content and design teams to create compelling email content, newsletters, and promotional emails.
- Stay updated on email marketing trends and best practices to continuously improve campaign effectiveness.
Qualifications:
- Proven experience in email marketing, marketing automation, and CRM management.
- Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot etc.).
- Strong understanding of lead generation and customer retention strategies.
- Experience in segmentation, personalization, and automation to drive engagement.
- Analytical mindset with the ability to interpret data and optimize campaign performance.
- Knowledge of email deliverability best practices and compliance regulations.
- Excellent written and verbal communication skills.
- Ability to work independently in a remote environment while meeting deadlines.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
Salary: Competitive, based on experience and qualifications.
Remote flexibility: Work from anywhere with occasional team check-ins.
Company Description:
Yoga New Vision is seeking a Full-Time Remote Email Marketing Manager to oversee and execute our email marketing strategy. The Email Marketing Manager will be responsible for lead generation, marketing automation, customer engagement, and retention efforts through targeted email campaigns. This role requires a strong understanding of digital marketing strategies, audience segmentation, and CRM management to nurture leads and drive conversions.
Key Responsibilities:
- Develop, implement, and optimize email marketing campaigns to drive engagement and enrollment.
- Manage marketing automation workflows to nurture leads and convert prospects into students.
- Create personalized email sequences using segmentation strategies to enhance audience engagement.
- Oversee email list management, ensuring clean data and compliance with email marketing best practices (GDPR, CAN-SPAM, etc.).
- Conduct A/B testing on subject lines, content, and CTAs to improve campaign performance.
- Monitor and analyze key email marketing metrics (open rates, CTR, conversions) and generate reports.
- Collaborate with the content and design teams to create compelling email content, newsletters, and promotional emails.
- Stay updated on email marketing trends and best practices to continuously improve campaign effectiveness.
Qualifications:
- Proven experience in email marketing, marketing automation, and CRM management.
- Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot etc.).
- Strong understanding of lead generation and customer retention strategies.
- Experience in segmentation, personalization, and automation to drive engagement.
- Analytical mindset with the ability to interpret data and optimize campaign performance.
- Knowledge of email deliverability best practices and compliance regulations.
- Excellent written and verbal communication skills.
- Ability to work independently in a remote environment while meeting deadlines.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
Salary: Competitive, based on experience and qualifications.
Remote flexibility: Work from anywhere with occasional team check-ins.