KOL Buying Manager
Salary undisclosed
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3 best things about the job:
- Get to work with the most dynamic and largest influencer marketing team in Indonesia
- Cultivate creativity with your content ideas fueled by data
- Be the first in market to access the largest tech stack on content planning, working with Indonesia’s biggest brands
Responsibilities of the role:
Campaign Delivery
- Supervise KOL Buying executives in ensuring on time, in full delivery of influencer marketing campaigns, ensuring SLA followed by clients
- Liaising with KOL Planning team to understand the approved KOL content plan
- Liaise with KOL to discuss KOL briefing, collaborating with creator to enrich KOL idea and ensure each creator abides by brief
- Liaise directly with KOL to ensure right pricing and performance calculation
- Lead in brand’s KOL Inventory expansion, setting monthly and quarterly by identifying new names
- Supervise KOL Buying executives to ensure 100% implementation of all KOL selection submission are 100% brand safe and vetted
- Liaise with Trading manager to determine effectiveness of cost / cost benchmark
Campaign Management
- Lead the daily/ weekly/ monthly campaign performance, updating campaign performance report regularly
- Monitor daily creator content, if implementation is following aligned and approved KOL brief
- Liaise with client on KOL content approval, driving quality checks on details following brief and client directions
Relationship Management
- Build Relationships with influencers to ensure smooth workflow and brand relationship
- Update GOAT database on performance/campaign benchmarks
- Liaise with Trading lead to determine effectiveness of cost / cost benchmark
- Monitor daily/ weekly/ monthly campaign performance, updating campaign performance report as needed
- Update GOAT database on performance/campaign benchmarks
What you will need:
- Bachelor’s degree preferred
- 3 to 5 years relevant experience in advertising agency, PR agency, social media agency or influencer marketing agency.
- Understand influencer landscape overall
- Have a good experience in handling influencer marketing projects
- Knowledge of creative/media agency ecosystem
- Able to read, write and speak in English effectively
- Able to work in a highly multicultural environment
- Ability to communicate effectively at all levels
- Problem solving attitude
3 best things about the job:
- Get to work with the most dynamic and largest influencer marketing team in Indonesia
- Cultivate creativity with your content ideas fueled by data
- Be the first in market to access the largest tech stack on content planning, working with Indonesia’s biggest brands
Responsibilities of the role:
Campaign Delivery
- Supervise KOL Buying executives in ensuring on time, in full delivery of influencer marketing campaigns, ensuring SLA followed by clients
- Liaising with KOL Planning team to understand the approved KOL content plan
- Liaise with KOL to discuss KOL briefing, collaborating with creator to enrich KOL idea and ensure each creator abides by brief
- Liaise directly with KOL to ensure right pricing and performance calculation
- Lead in brand’s KOL Inventory expansion, setting monthly and quarterly by identifying new names
- Supervise KOL Buying executives to ensure 100% implementation of all KOL selection submission are 100% brand safe and vetted
- Liaise with Trading manager to determine effectiveness of cost / cost benchmark
Campaign Management
- Lead the daily/ weekly/ monthly campaign performance, updating campaign performance report regularly
- Monitor daily creator content, if implementation is following aligned and approved KOL brief
- Liaise with client on KOL content approval, driving quality checks on details following brief and client directions
Relationship Management
- Build Relationships with influencers to ensure smooth workflow and brand relationship
- Update GOAT database on performance/campaign benchmarks
- Liaise with Trading lead to determine effectiveness of cost / cost benchmark
- Monitor daily/ weekly/ monthly campaign performance, updating campaign performance report as needed
- Update GOAT database on performance/campaign benchmarks
What you will need:
- Bachelor’s degree preferred
- 3 to 5 years relevant experience in advertising agency, PR agency, social media agency or influencer marketing agency.
- Understand influencer landscape overall
- Have a good experience in handling influencer marketing projects
- Knowledge of creative/media agency ecosystem
- Able to read, write and speak in English effectively
- Able to work in a highly multicultural environment
- Ability to communicate effectively at all levels
- Problem solving attitude