Social Media Marketing Specialist

About Isabelle Moon

Isabelle Moon is an eco yoga wear and lifestyle clothing brand for women. The company launched in late Feb 2020 and is now looking to grow the team.

About the Role

We are looking for a Social Media & Marketing Specialist who will implement the daily content creations, marketing campaign and brand values. Has experience in social media management and digital marketing within a product-based business. They should be skilled in crafting compelling campaigns, analyzing online trends, and driving engagement, while also understanding the unique aspects of promoting Bali-based slow fashion industry and connecting with international audiences.

Key Activities

Creative Direction and Campaign Management

• Lead the creative process as a Creative Director, brainstorming and crafting compelling narratives for new product launches that align with the brand's strategy. Create mood boards to set the visual direction and incorporate storytelling into the campaigns.
• Oversee the creation of marketing materials such as brochures, website content, and social media campaigns, ensuring alignment with the brand identity.
• Manage the campaign by creating briefs, storyboards, content and copywriting, and brainstorming ideas.

Assisting Manager on building strategy and plan

• Develop and implement comprehensive digital marketing and social media strategies, setting long-term and short-term goals, and aligning social media efforts with overall business objectives.
• Create and manage 360 marketing campaigns across various channels, including digital, social media, email, and content marketing.
• Work with Manager to develop social media monthly campaign according to monthly marketing plan

Executing plan and daily management

• Ensuring the strategy is implemented and managed on daily basis
• Plan, prepare and create social media content to ensure that it is engaging, creative and according to the brand’s voice
• Collaborate with Graphic Designer and photo/videographer to produce and ensure that the content is engaging, high quality, and informative for the audience.

Active community collaboration and engagement

• Collaborate with brands, Community, industry professionals and influencers and create a strong network and content producing
• Handle community engagement, responding to comments and DM in all social media channels
• Develop and publish blog articles and newsletters that provide valuable information, promotions, and updates to the target audience.
• Build and maintain strong relationships with key clients, partners, and industry stakeholders to explore business opportunities and collaborations.

Coordinate with other members of the organisation

• Collaborate with Operations and Production Team on restock and new launch products
• Collaborate with cross-functional teams, including back office support and customer service, to ensure a seamless customer experience throughout the sales and marketing process.

Market Research and development

• Conduct market research to understand customer needs, trends, and competition, providing insights for product development and marketing strategies.
• Stay informed about industry trends, emerging technologies, and customer preferences to drive innovation and maintain a competitive edge.
• Build and maintain strong relationships with media outlets, influencers, and other marketing partners.

Tracking and reporting

• Monitor, track, analyse and report on performance on social media platforms
• Provide weekly and monthly reports for Instagram, detailing key metrics and insights to track the performance of the content and identify areas for improvement to Manager and implementing corrective actions.

Skills Required

• At least 2 years Experience in managing social media platforms and digital marketing campaigns with a creative yet detail-oriented approach. Strong ability to identify trends, engage audiences, and adapt strategies for impactful storytelling. A results-driven mindset with excellent organizational skills and the ability to work both independently and collaboratively.
• Has the ability of leading the creative team with the ability to motivate and inspire a team towards achieving ambitious sales and marketing goals.
• Strong organizational and project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Passion for Marketing, Sales and Retail, a customer-centric approach, and a keen eye for market trends and opportunities.
• In-depth knowledge of marketing principles, strategies, and techniques, with a focus on the fashion lifestyle sector.
• Analytical mindset with the ability to interpret data, derive understanding of digital marketing channels and analytics tools
• Excellent knowledge of social media channels (Instagram, Facebook, and TikTok etc)
• Excellent writing, research, and communication skills, with attention to detail
• Familiarity in photography is a plus
• Ability to learn new software applications and online tools
• Retail company/brand/fashion experience a plus
• Ability to adapt quickly to changing priorities in a fast-paced environment

• Communication: Strong written and verbal skills. A natural ability to monitor, measure and report on progress. Ability to speak Indonesian and Business Level of English fluently.

• Tech Savviness: Fluency in utilizing a variety of software such as:
• Google Docs, Sheets, Drive
• CapCut
• Canva
• Asana/Notion
• Instagram
• Later/Plann
• Zoom/Skype/WhatsApp/Slack
• And others

• Social and Environmental Awareness: A passion for environmental sustainability and social impact. You align and integrate these values into Isabelle Moon business practices.

Other Requirements:

• Ability to live and work in Bali, with headquarters in Ubud
• Possess your own motorbike, computer and smartphone
• Fluent in Business Level of English and Indonesian
• Full time availability
• Available to start immediately

Next Step:

This position is open for Indonesian applicants.

If you are inspired to step into this position with high energy and dedication, please:

1. Send your CV to the Isabelle Moon at [email protected]
2. Fill out this Job Application Form: https://forms.gle/tzKMtFTu4XptaqW97

We look forward to hearing from you!