Brand Innovation & Marketing Executive
About Scarlett Indonesia
Established in 2017, Scarlett Indonesia has rapidly become one of the leading local beauty and personal care brands. We are a fast-growing company with a strong presence both online and offline.
Our success is reflected in our innovative products, dedicated team, and over 5 million organic followers on Instagram and e-commerce platforms.
With a vision to become the #1 beauty and personal care brand in Indonesia, we invite you to join us on this exciting journey and #BeOurSTARlett!
Qualifications:
- Bachelor's and Diploma of any major
- Have a minimum of 1 - 2 years of experience in Brand Innovation/Marketing/Building in FMCG / Beauty Industries (Local Companies)
- Able to identify target audiences and devise campaigns that engage, inform, and motivate
- In-depth understanding of the beauty industry trends, consumer preferences, and competitive landscape
- Strong marketing skills to create effective product marketing strategies and campaigns
- Strong research and analytical skills
- Know about online and offline campaigns
- Experience in end-to-end marketing (innovation to market execution)
Responsibilities:
- Analyze skincare and makeup trends to identify opportunities for new products
- Conduct surveys and gather consumer feedback to understand preferences
- Collaborate with the R&D team to develop formulations and packaging that meet consumer needs
- Oversee product development from concept to launch, including product testing
- Work with the Marketing team to plan strategies and promotional campaigns
- Collaborate with the Sales team to align sales strategies with goals
- Manage project timelines to ensure on-time delivery and meet expectations
- Analyze product performance metrics such as sales and consumer satisfaction
- Recommend product improvements and marketing strategies
- Manage budgets for product development and marketing
- Monitor expenses to ensure marketing efficiency
- Organize marketing campaigns effectively
Why Scarlett Indonesia?
At SCARLETT Indonesia, we believe everyone has the potential to #BeOurSTARlett.
Surrounded by supportive teams and positive influential leaders, we strive for every growth opportunity and overcome challenges with determination in our high-growth environment.
#BeOurSTARlett and illuminate your path to success in the dynamic world of beauty and personal care.