Epicareer Might not Working Properly
Learn More

Brand Innovation & Marketing Executive

Salary undisclosed

Checking job availability...

Original
Simplified

About Scarlett Indonesia

Established in 2017, Scarlett Indonesia has rapidly become one of the leading local beauty and personal care brands. We are a fast-growing company with a strong presence both online and offline.

Our success is reflected in our innovative products, dedicated team, and over 5 million organic followers on Instagram and e-commerce platforms.

With a vision to become the #1 beauty and personal care brand in Indonesia, we invite you to join us on this exciting journey and #BeOurSTARlett!

Qualifications:

  • Bachelor's and Diploma of any major
  • Have a minimum of 1 - 2 years of experience in Brand Innovation/Marketing/Building in FMCG / Beauty Industries (Local Companies)
  • Able to identify target audiences and devise campaigns that engage, inform, and motivate
  • In-depth understanding of the beauty industry trends, consumer preferences, and competitive landscape
  • Strong marketing skills to create effective product marketing strategies and campaigns
  • Strong research and analytical skills
  • Know about online and offline campaigns
  • Experience in end-to-end marketing (innovation to market execution)

Responsibilities:

  • Analyze skincare and makeup trends to identify opportunities for new products
  • Conduct surveys and gather consumer feedback to understand preferences
  • Collaborate with the R&D team to develop formulations and packaging that meet consumer needs
  • Oversee product development from concept to launch, including product testing
  • Work with the Marketing team to plan strategies and promotional campaigns
  • Collaborate with the Sales team to align sales strategies with goals
  • Manage project timelines to ensure on-time delivery and meet expectations
  • Analyze product performance metrics such as sales and consumer satisfaction
  • Recommend product improvements and marketing strategies
  • Manage budgets for product development and marketing
  • Monitor expenses to ensure marketing efficiency
  • Organize marketing campaigns effectively

Why Scarlett Indonesia?

At SCARLETT Indonesia, we believe everyone has the potential to #BeOurSTARlett.

Surrounded by supportive teams and positive influential leaders, we strive for every growth opportunity and overcome challenges with determination in our high-growth environment.

#BeOurSTARlett and illuminate your path to success in the dynamic world of beauty and personal care.