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Head of Sales

Salary undisclosed

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Job Descriptions

  • Merchant Acquisition & Activation
  • Identify, prospect, and onboard F&B merchants (restaurants, cafés, hotels, catering businesses, etc.)
  • Develop relationships with distributors and wholesalers to acquire merchants at scale.
  • Educate merchants on the product benefits, pricing, and ordering process.
  • Revenue Generation & Sales Growth
  • Achieve sales targets by converting acquired merchants into active buyers.
  • Ensure repeat orders and increase merchant basket size through upselling & cross-selling.
  • Monitor merchant buying behavior and take corrective actions to improve engagement.
  • Collaboration with Internal Teams
  • Work closely with marketing for promotional campaigns.
  • Coordinate with production & logistics to ensure seamless deliveries.
  • Provide feedback to tech teams to improve merchant experience.

Qualifications

  • Has 5+ years of experience in Sales or Business Development (F&B industries), with proven leadership experience.
  • Holds a Bachelor’s degree in Business, Marketing, Sales, or a related field (MBA is a plus)
  • Has strong sales and negotiation skills, with expertise in upselling and cross-selling strategies.
  • Demonstrates data-driven decision-making abilities and proficiency in CRM tools.
  • Excels in team leadership, cross-functional collaboration, and problem-solving.
  • Has a strong network in the F&B industry, experience in digital sales, and a target-driven mindset.