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  1. Go to Settings.
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Jobs or company...

Product Manager

Salary undisclosed
Checking job availability...
Original
Simplified

PURPOSE

  • Responsible for developing a marketing plan with its promotional activities, executing control, and evaluating the marketing activities of respective major products.
  • Lead, coach, and develop Junior Product Managers and Product Executives (if available)

KEY ACTIVITIES

Planning

  • Set up marketing plan and strategy based on the analysis and research of market data.
  • Develop the product business plan, forecasting and budgeting.

Marketing & Product Management

  • Develop and implement product marketing initiatives in line with global positioning and messaging for assigned products.
  • Implement a marketing plan approved through educational and promotional marketing activities.
  • Develop marketing tools, such as product brochures, detailing aids for Product Specialists (PSs)/Key Account Executives (KAEs), posters, patient educational materials, etc.
  • Uphold the company’s image as reflected in all promotional and scientific pieces and ensure material is prepared in conformity with applicable Code of Marketing practices.
  • Work closely with advertising agencies/medical journals/printing houses on advertising campaigns or other production or relevant promotional pieces.
  • Keep updated on the market situation and new clinical/scientific data to support marketing activities.
  • Analyze market and competitive activities.
  • Evaluate the implementation of the marketing plan of the respective product

Performance Management

  • Regularly reaching T0 agreed targets to ensure business growth
  • Constantly seek new business opportunities with existing or new products
  • Ensure that all emerging opportunities are fully explored by challenging and negotiating with team members

Team Management

  • Work closely with the Medical and Commercial teams to ensure that marketing activities planned are implemented effectively and in line with product objectives
  • Develop close relationships with doctors, especially with KOLs, hospitals, and institutions of assigned product
  • Counsel, train and assist Sales Forces (SF) in the utilization of marketing and product information

Compliance

  • ​Ensure own and team's understanding of all relevant rules, regulations, and procedures related to compliance (including but not limited to Gene Solutions/ GS Group Code of Conduct, Data Privacy, Local Directive on Interactions with HCPs)
  • Ensure own and team's completeness of all mandatory training (incl. e-learnings)
  • Demonstrate, monitor, and enforce the team's ethical and compliant behavior in all activities. Report non-compliant behavior and support sanctions and remediation.
  • Demonstrate importance of compliance through a consistent tone at the top and contribute to overall alignment and improvement of the wider organization's compliance

QUALIFICATIONS

Qualifications & Experience

  • Possess a Bachelor's Degree (minimum) from a reputable University (local/overseas) preferably majoring in Pharmacy /Medical Doctor.
  • Preferably having a minimum of 4 years experience working in a similar position in healthcare.
  • Experience in OBGYN products.
  • Detail an oriented person and has good following-up skills
  • Able to converse and write in English fluently
  • Good computer skills (Word, Excel, and PowerPoint)

Knowledge

  • OBGYN Product Management
  • Market Analysis and Segmentation
  • Writing Business Plan
  • Budgeting Process
  • Project Management
  • People Management (Coaching Skill)