Visual Merchandiser
General Description
Visual merchandiser plays a crucial role and responsible for creating visually appealing displays and layouts to attract customers and promote products or services. Visual merchandisers use their creativity and understanding of consumer behaviour to implement displays that effectively communicate the brand’s message & drive sales.
Knowledge, Skills, and Abilities
- SketchUp (for 3D visualizing and designing store layouts and custom displays)
- Familiarity with other design tools like Adobe Creative Suite (Photoshop, Illustrator)
- Understanding of Retail Trends & Consumer Behaviour
- Project Management Skills
- Attention to Detail
- Effective communication skills
- An understanding of marketing principles and branding
Education & Experience
- A degree or certification in fields such as Fashion Merchandising, Visual Arts, Marketing, Interior Design, or Retail Management can be beneficial for this role
- 2-3 years of experience working in visual merchandising or store planning is preferred