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Key Responsibilities:
- Social Media Management: Oversee and manage our social media accounts (Instagram, TikTok, Facebook, etc.), creating engaging and visually compelling content that reflects the brand’s voice and values.
- Creative Campaigns & Promotions: Conceptualize and launch seasonal promotions and creative campaigns to boost sales and attract new customers. Examples include Valentine's Day specials, Ramadan month offers, and holiday-themed promotions.
- Content Strategy & Calendar: Plan and maintain a content calendar, ensuring that all content is aligned with marketing goals and business objectives. Develop creative, shareable, and viral content aimed at increasing brand visibility, engagement, and traffic. Stay on top of current trends, memes, and viral content strategies to create high-impact posts.
- Community Engagement: Interact with customers on social media, responding to comments, messages, and reviews in a timely and friendly manner. Foster a strong sense of community online and build brand loyalty.
- Analytics & Growth Tracking: Analyze social media performance metrics and use insights to refine strategies. Continuously seek ways to improve engagement, reach, and sales through data-driven marketing initiatives.
- Collaborations & Partnerships: Work with influencers, food bloggers, and brand partners to extend reach and create buzz around the restaurant through creative collaborations.
Qualifications:
- Proven experience in social media marketing and content creation (Instagram, TikTok, etc.) in the food, hospitality, or retail industry.
- Strong creative mindset with the ability to craft visually appealing and viral content.
- Experience in running successful seasonal or creative marketing campaigns.
- Ability to use social media analytics tools (e.g., Instagram Insights, TikTok Analytics) to assess campaign performance.
- Knowledge of the latest trends and best practices in social media and digital marketing.
- Strong communication skills and the ability to work collaboratively with cross-functional teams.
- A passion for food, dining experiences, and social media trends.
Bonus Skills:
- Experience in video editing (e.g., Adobe Premiere Pro, Final Cut Pro, or mobile editing tools).
- Basic graphic design skills (e.g., Canva, Adobe Photoshop, or Illustrator).
- Knowledge of influencer marketing and collaborations.