Role Description:
As LYD Group’s Social Media Manager, you will be the strategic force behind the digital presence of our growing multi-venue hospitality family. You will lead Social Media creative content direction, community engagement, and data-driven strategy, ensuring our brands connect with guests in authentic, dynamic, and meaningful ways. This role requires a visionary leader who embraces collaboration, creativity, strategy, and connection, and who understands the evolving social media landscape, including the power of AI, real-time engagement, influencer partnerships, and user-generated content (UGC). The ideal candidate is a trend-driven innovator with a hospitality mindset, capable of translating brand storytelling into high-impact organic and paid social media experiences that engage audiences and drive revenue growth.
Responsibilities:
Social Media Strategy & Brand Growth:
Lead and execute a holistic, multi-channel social media strategy across LYD Group’s diverse portfolio of venues.
Align social media with LYD Group’s vision, values, and guest experience philosophy.
Monitor platform algorithm changes, audience trends, and emerging technologies to future-proof LYD Group’s digital presence.
Set clear engagement, reach, and conversion KPIs and adapt strategies based on performance insights.
Develop seasonal, campaign-based, and always-on content strategies to support venue promotions, events, and brand storytelling.
Leadership & Team Management:
Lead, mentor, and inspire a team of six in-venue social media specialists (and growing!), ensuring seamless execution across all LYD Group properties.
Foster a collaborative and innovative work environment, where creative risk-taking and strategic thinking thrive.
Ensure each venue’s unique identity and audience are reflected in localized social content, while maintaining brand consistency.
Provide ongoing coaching and training to upskill the team in content creation, community management, and social media analytics.
Community & Reputation Management:
Serve as the digital voice of LYD Group, ensuring timely engagement with guests across all platforms.
Oversee social listening, guest interactions, and online reputation management, ensuring a consistent, warm, and brand-aligned tone.
Monitor and respond to reviews, comments, and direct messages in a way that enhances brand credibility and loyalty.
Implement user-generated content (UGC) strategies, encouraging guests to share their experiences while ensuring brand alignment.
Content Innovation & Digital Storytelling:
Oversee the creation of scroll-stopping, platform-specific content that amplifies LYD Group’s brand identity.
Develop trend-driven Instagram Reels, TikTok videos, and behind-the-scenes storytelling that resonates with target audiences.
Work with the Creative Team to ensure visually compelling and high-quality content across all digital touchpoints.
Partner with influencers, brand ambassadors, and digital creators to enhance brand reach and credibility.
AI-Powered Social Media & Data-Driven Growth:
Integrate AI tools for content automation, audience segmentation, engagement tracking, and sentiment analysis.
Leverage predictive analytics to refine content strategies and enhance audience targeting.
Pilot AI-powered chatbots and automated responses to enhance guest communication and streamline social engagement.
Track real-time data analytics to measure content performance and optimize social media impact.
Paid Social Strategy & Digital Amplification:
Collaborate with the Digital Marketing Strategist to plan and execute high-performing paid social campaigns.
Collaborate with the Digital Marketing Strategist to optimize ad spend and targeting strategies to maximize ROI for each venue’s promotions and activations.
Test and implement new ad formats, interactive content, and social commerce strategies.
Provide insights on campaign effectiveness and audience behavior to inform future social initiatives.
Cross-Functional Collaboration & Strategic Alignment:
Work closely with the Marketing, Events, and Creative teams to ensure social media efforts align with broader brand, venue, sustainability and event initiatives.
Provide data-backed insights and trend analysis to inform LYD Group’s overall digital marketing strategy.
Act as the bridge between on-the-ground venue teams and the digital marketing strategy, ensuring seamless execution of social campaigns.
Requirements:
- Proven experience as a Social Media Manager in hospitality, travel, or lifestyle brands (multi-venue experience preferred).
- Strong leadership skills with the ability to mentor, inspire, and manage a dynamic team.
- Expert-level knowledge of Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging platforms.
- Strong grasp of AI-powered tools for content automation, social listening, and engagement analytics.
- Proficiency in community management, guest engagement, and reputation management.
- Hands-on experience with influencer partnerships, user-generated content strategies, and paid social media campaigns.
- Data-driven mindset, with experience in tracking social KPIs, analyzing insights, and optimizing performance.
- Deep understanding of hospitality marketing, digital storytelling, and experience-driven branding.
- Excellent communication and copywriting skills, with an ability to craft engaging, on-brand messaging.
Role Description:
As LYD Group’s Social Media Manager, you will be the strategic force behind the digital presence of our growing multi-venue hospitality family. You will lead Social Media creative content direction, community engagement, and data-driven strategy, ensuring our brands connect with guests in authentic, dynamic, and meaningful ways. This role requires a visionary leader who embraces collaboration, creativity, strategy, and connection, and who understands the evolving social media landscape, including the power of AI, real-time engagement, influencer partnerships, and user-generated content (UGC). The ideal candidate is a trend-driven innovator with a hospitality mindset, capable of translating brand storytelling into high-impact organic and paid social media experiences that engage audiences and drive revenue growth.
Responsibilities:
Social Media Strategy & Brand Growth:
● Lead and execute a holistic, multi-channel social media strategy across LYD Group’s diverse portfolio of venues.
● Align social media with LYD Group’s vision, values, and guest experience philosophy.
● Monitor platform algorithm changes, audience trends, and emerging technologies to future-proof LYD Group’s digital presence.
● Set clear engagement, reach, and conversion KPIs and adapt strategies based on performance insights.
● Develop seasonal, campaign-based, and always-on content strategies to support venue promotions, events, and brand storytelling.
Leadership & Team Management:
● Lead, mentor, and inspire a team of six in-venue social media specialists (and growing!), ensuring seamless execution across all LYD Group properties.
● Foster a collaborative and innovative work environment, where creative risk-taking and strategic thinking thrive.
● Ensure each venue’s unique identity and audience are reflected in localized social content, while maintaining brand consistency.
● Provide ongoing coaching and training to upskill the team in content creation, community management, and social media analytics.
Community & Reputation Management:
● Serve as the digital voice of LYD Group, ensuring timely engagement with guests across all platforms.
● Oversee social listening, guest interactions, and online reputation management, ensuring a consistent, warm, and brand-aligned tone.
● Monitor and respond to reviews, comments, and direct messages in a way that enhances brand credibility and loyalty.
● Implement user-generated content (UGC) strategies, encouraging guests to share their experiences while ensuring brand alignment.
Content Innovation & Digital Storytelling:
● Oversee the creation of scroll-stopping, platform-specific content that amplifies LYD Group’s brand identity.
● Develop trend-driven Instagram Reels, TikTok videos, and behind-the-scenes storytelling that resonates with target audiences.
● Work with the Creative Team to ensure visually compelling and high-quality content across all digital touchpoints.
● Partner with influencers, brand ambassadors, and digital creators to enhance brand reach and credibility.
AI-Powered Social Media & Data-Driven Growth:
● Integrate AI tools for content automation, audience segmentation, engagement tracking, and sentiment analysis.
● Leverage predictive analytics to refine content strategies and enhance audience targeting.
● Pilot AI-powered chatbots and automated responses to enhance guest communication and streamline social engagement.
● Track real-time data analytics to measure content performance and optimize social media impact.
Paid Social Strategy & Digital Amplification:
● Collaborate with the Digital Marketing Strategist to plan and execute high-performing paid social campaigns.
● Collaborate with the Digital Marketing Strategist to optimize ad spend and targeting strategies to maximize ROI for each venue’s promotions and activations.
● Test and implement new ad formats, interactive content, and social commerce strategies.
● Provide insights on campaign effectiveness and audience behavior to inform future social initiatives.
Cross-Functional Collaboration & Strategic Alignment:
● Work closely with the Marketing, Events, and Creative teams to ensure social media efforts align with broader brand, venue, sustainability and event initiatives.
● Provide data-backed insights and trend analysis to inform LYD Group’s overall digital marketing strategy.
● Act as the bridge between on-the-ground venue teams and the digital marketing strategy, ensuring seamless execution of social campaigns.
Requirements:
- Proven experience as a Social Media Manager in hospitality, travel, or lifestyle brands (multi-venue experience preferred).
- Strong leadership skills with the ability to mentor, inspire, and manage a dynamic team.
- Expert-level knowledge of Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging platforms.
- Strong grasp of AI-powered tools for content automation, social listening, and engagement analytics.
- Proficiency in community management, guest engagement, and reputation management.
- Hands-on experience with influencer partnerships, user-generated content strategies, and paid social media campaigns.
- Data-driven mindset, with experience in tracking social KPIs, analyzing insights, and optimizing performance.
- Deep understanding of hospitality marketing, digital storytelling, and experience-driven branding.
- Excellent communication and copywriting skills, with an ability to craft engaging, on-brand messaging.