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Campaign Strategist

  • Full Time, onsite
  • DECA Group (Whitelab, Bonavie, Goute, Everpure, White Story, Trueve)
  • Jakarta Utara, Indonesia
Salary undisclosed

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Requirements:

  • Bachelor’s Degree in Marketing, Communications, Public Relations, or a related field.
  • Proven Experience: 3-5 years of experience in social media management, digital marketing, or campaign strategy within the beauty, fashion, or lifestyle industries.
  • Understanding of beauty trends, products, and consumer behaviors specific to the beauty market (e.g., skincare, makeup, haircare)
  • Expertise in managing social media platforms such as Instagram, TikTok, and other emerging beauty-focused platforms.
  • Proficiency in tools like Canva and Capcut for creating visually appealing social content.
  • Ability to design creative, impactful, and results-driven marketing campaigns for beauty products, including influencer partnerships, content creation, and promotions.
  • Strong ability to identify and act on trends within the beauty industry (e.g., skincare routines, makeup tutorials, clean beauty) and incorporate them into campaigns.
  • Excellent verbal and written communication skills, especially in crafting compelling messages and captions tailored to a beauty-savvy audience.
  • Ability to stay flexible and adapt to the fast-paced nature of both the beauty industry and digital platforms.
  • Ability to manage multiple campaigns simultaneously and meet deadlines in a high-paced environment.

Job Desc:

  • Conceptualize and develop innovative campaign strategies aligned with brand goals and target audience needs.
  • Identify and implement key performance indicators (KPIs) to measure campaign success.
  • Platform Strategy: Selecting appropriate social media platforms based on target audiences (e.g., Instagram, Twitter, TikTok).
  • Developing a social media content plan that aligns with brand goals and key messaging.
  • Planning and posting the content based on monthly editorial
  • Conduct market research to understand consumer behavior, market trends, and competitive landscape.
  • Analyze data to inform campaign strategies and optimize targeting and messaging.
  • Stay up-to-date with the latest marketing trends, tools, and technologies to keep campaigns innovative and competitive.
  • Quickly respond to any issues or crises that may arise during a campaign, reporting to Campaign Strategist Manager to search for the best solution.