Product Marketing Specialist
PT Onde Mili Golas (OMG) is a rapidly growing company in the Swimming Pool Industry, specializing in the trade and distribution of a wide range of swimming pool equipment, supplies, and chemicals. We partner with channel-partners and pool-contractors to serve both residential and commercial customers, including homeowners, hotels, and resorts.
We’re looking for a highly analytical and organized individual to join us as a Product Marketing Specialist. The ideal candidate will bring expertise in product marketing and a keen ability to analyze market trends and competition. This role involves working closely with our Product Manager to ensure our products stand out in the market.
Objectives:
- Support Product Manager: Develop product positioning and messaging to differentiate our products in the market, and manage the entire product line lifecycle from strategic planning to tactical activities.
- Implement Best Practices: Apply product management best practices to deliver products and features that address real customer needs.
- Measure Success: Monitor and measure the success of launched products using metrics to optimize further.
- Analyze User Needs: Gather and document business requirements through interviews, competitor analysis, user surveys, site analytics, use cases, scenarios, and task and workflow analysis.
- Forecast Demand: Develop and maintain forecasts of customer demand, communicating these forecasts within the organization. Analyze variances between forecasted and actual demand to refine approaches.
- Evaluate Market and Competition: Establish product pricing to maximize profit and long-term sales.
- Support Sales Channels: Create and define tools that enable sales channels and customers to evaluate product options.
Responsibilities:
- Product Positioning: Collaborate with the Product Manager to effectively position and message products.
- Lifecycle Management: Oversee the entire product line lifecycle.
- User Needs Analysis: Conduct thorough research to gather and document user needs.
- Demand Forecasting: Develop, communicate, and analyze customer demand forecasts.
- Market Evaluation: Analyze the market and competition to establish competitive pricing.
- Sales Support: Develop tools and materials to support sales channels and customers.
Required Skills and Qualifications:
- Education: Bachelor’s degree in Business Administration, Science, Engineering, or related field.
- Experience: 2-3 years in Product Marketing; high-potential fresh graduates are also encouraged to apply.
- Additional Skills: Experience in Procurement, Logistics, or Supply Chain Management is advantageous.
- Proficiency: Proficient in English and Microsoft Office.
- Analytical Skills: Strong capability to analyze market trends and competition.
- Organizational Skills: Exceptional attention to detail and organizational skills.
- Communication Skills: Clear and concise written and verbal communication.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for career growth and development.
- A friendly and supportive work environment.
- Employee discounts on our products.
Why Join Us?
- Be part of a fast-growing company in an exciting and specialized industry.
- Work alongside experienced professionals and be directly involved in business growth.
- Opportunity to manage key relationships and influence the company’s sales strategies.
If you're a driven sales professional looking for a new challenge in a dynamic industry, we want to hear from you!
Email your CV & resume to [email protected]
Apply before Feb 21, 2025.
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