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(Talent Pool) Marketing Specialist & Coordinator

Salary undisclosed

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The ideal candidate will Lead the marketing team in planning, coordinating, and executing comprehensive marketing strategies to enhance brand awareness, customer engagement, and sales performance while also serving as on-camera talent for promotional content.

Responsibilities

  • Develop and execute marketing strategies aligned with business objectives. Create a monthly marketing campaign calendar and oversee execution.
  • Supervise the Social Media & Digital Ads Specialist and Visual Designer. Ensure cohesive collaboration between team members for effective marketing campaigns.
  • Manage campaign execution across multiple platforms, including social media and the website. Monitor digital ad performance (Google Ads, Meta Ads, TikTok Ads) and provide actionable insights for optimization.
  • Collaborate with the Visual Designer to create engaging promotional content, Act as on-camera talent in videos, including product reviews, tutorials, and creative campaigns.
  • Work with vendors, partners, and influencers to enhance marketing efforts.
  • Ensure the creation of engaging and brand-consitent content for all platforms.
  • Conduct market analysis to identify trends, customer preferences, and competitive insights. Use findings to refine strategies.
  • Analyze campaign performance metrics and prepare reports. Use insights to refine strategies and maximize ROI.
  • Collaborate with management to optimize resource allocation within budget constraints.
  • Analyze marketing campaign metrics and provide recommendations for improvement.
  • Manage relationships with vendors, partners, and influencers to support marketing campaigns.

Qualifications

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Minimum of 2 years in a marketing role (experience in retail or e-commerce is preferred).
  • Knowledge of digital marketing tools (Google Analytics, Meta Business Suite, TikTok Ads). Proficiency in campaign Execution and performance analysis.
  • Strong leadership, teamwork, and communication skills. Creativity, adaptability, and confidence in front of the camera.
  • Office location : La Riviera PIK 2, Banten.