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CRM Supervisor

Salary undisclosed

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Requirements:

  • Bachelor’s degree in Marketing, Business, or related field; Master’s preferred.
  • 3-5 years of CRM or marketing experience in FMCG or similar industries.
  • Proven ability to develop and implement CRM strategies for customer acquisition, retention, and engagement.
  • Skilled in analyzing customer data to identify trends and opportunities for targeted campaigns.
  • Expertise in planning and executing multi-channel CRM campaigns (email, SMS, social media, etc.).
  • Experience aligning campaigns with brand guidelines and collaborating with creative teams.
  • Proficient in using CRM tools to analyze customer behavior, purchase patterns, and feedback.
  • Strong analytical skills to generate actionable insights and improve customer experience.
  • Ability to troubleshoot and enhance CRM functionalities with IT teams.
  • Experience leading and mentoring CRM teams, setting KPIs, and monitoring performance.
  • Experience designing and managing loyalty programs to boost retention.
  • Skilled in creating reports on CRM metrics (e.g., CLV, retention rates, ROI).
  • Strong project management, organizational, and problem-solving skills.
  • Customer-focused, adaptable, and results-driven mindset.
  • Understanding of FMCG industry dynamics and customer behavior trends.

Responsibilities:

1. CRM Strategy Development and Implementation:

- Develop and execute CRM strategies to achieve customer acquisition, retention, and engagement goals.

- Analyze customer data to identify trends, preferences, and opportunities for targeted campaigns.

2. Campaign Management:

- Plan, execute, and monitor CRM campaigns across various channels (email, SMS, app notifications, social media, etc.).

- Coordinate with creative teams to ensure campaigns align with brand guidelines.

3. Customer Insights and Analysis:

- Utilize CRM tools to analyze customer behaviors, purchase patterns, and feedback.

- Generate actionable insights to improve the customer experience.

4. CRM Tools and Database Management:

- Maintain and optimize the CRM system to ensure data accuracy and usability.

- Work with IT teams to troubleshoot and enhance CRM functionalities.

5. Collaboration and Cross-functional Coordination:

- Collaborate with sales, marketing, and customer service teams to align CRM activities with broader business objectives.

- Act as a liaison between departments to ensure consistent customer communication.

6. Team Leadership and Supervision:

- Train and supervise a team of CRM specialists or coordinators.

- Set clear goals and KPIs for team members and monitor performance.

7. Customer Retention and Loyalty Programs:

- Design and manage loyalty programs to enhance customer retention.

- Monitor program performance and suggest improvements.

8. Reporting and Performance Tracking:

- Develop regular reports on CRM performance metrics such as customer lifetime value (CLV), retention rates, and campaign ROI.

- Present findings and recommendations to senior management.