Requirements:
- Bachelor’s degree in Marketing, Business, or related field; Master’s preferred.
- 3-5 years of CRM or marketing experience in FMCG or similar industries.
- Proven ability to develop and implement CRM strategies for customer acquisition, retention, and engagement.
- Skilled in analyzing customer data to identify trends and opportunities for targeted campaigns.
- Expertise in planning and executing multi-channel CRM campaigns (email, SMS, social media, etc.).
- Experience aligning campaigns with brand guidelines and collaborating with creative teams.
- Proficient in using CRM tools to analyze customer behavior, purchase patterns, and feedback.
- Strong analytical skills to generate actionable insights and improve customer experience.
- Ability to troubleshoot and enhance CRM functionalities with IT teams.
- Experience leading and mentoring CRM teams, setting KPIs, and monitoring performance.
- Experience designing and managing loyalty programs to boost retention.
- Skilled in creating reports on CRM metrics (e.g., CLV, retention rates, ROI).
- Strong project management, organizational, and problem-solving skills.
- Customer-focused, adaptable, and results-driven mindset.
- Understanding of FMCG industry dynamics and customer behavior trends.
Responsibilities:
1. CRM Strategy Development and Implementation:
- Develop and execute CRM strategies to achieve customer acquisition, retention, and engagement goals.
- Analyze customer data to identify trends, preferences, and opportunities for targeted campaigns.
2. Campaign Management:
- Plan, execute, and monitor CRM campaigns across various channels (email, SMS, app notifications, social media, etc.).
- Coordinate with creative teams to ensure campaigns align with brand guidelines.
3. Customer Insights and Analysis:
- Utilize CRM tools to analyze customer behaviors, purchase patterns, and feedback.
- Generate actionable insights to improve the customer experience.
4. CRM Tools and Database Management:
- Maintain and optimize the CRM system to ensure data accuracy and usability.
- Work with IT teams to troubleshoot and enhance CRM functionalities.
5. Collaboration and Cross-functional Coordination:
- Collaborate with sales, marketing, and customer service teams to align CRM activities with broader business objectives.
- Act as a liaison between departments to ensure consistent customer communication.
6. Team Leadership and Supervision:
- Train and supervise a team of CRM specialists or coordinators.
- Set clear goals and KPIs for team members and monitor performance.
7. Customer Retention and Loyalty Programs:
- Design and manage loyalty programs to enhance customer retention.
- Monitor program performance and suggest improvements.
8. Reporting and Performance Tracking:
- Develop regular reports on CRM performance metrics such as customer lifetime value (CLV), retention rates, and campaign ROI.
- Present findings and recommendations to senior management.