We are looking for an enthusiastic Marketing Specialist – Community Marketing to build, nurture, and engage our brand's community. This role is crucial for creating meaningful connections with our audience, amplifying our brand voice, and driving loyalty through community-focused strategies.
Key Responsibilities:
Community Engagement:
- Create and manage content to engage and grow our community across platforms (e.g., Instagram, Facebook Groups, Reddit, etc.).
- Monitor and respond to community interactions in a timely and authentic manner to foster trust and loyalty.
Campaign Coordination:
- Plan and execute community-driven campaigns, events, and initiatives to drive engagement and advocacy.
- Organize events such as webinars, meetups, and product launches that encourage participation and create excitement.
Advocacy Programs:
- Identify and collaborate with brand advocates, ambassadors, and super-users to promote organic growth.
- Develop programs to incentivize active community participation.
Content Creation:
- Collaborate with the marketing team to produce engaging materials for the community, such as how-to guides, product highlights, promotion announcements, competitions, etc.
Feedback Loop:
- Serve as the voice of the community, providing insights and feedback to internal teams to improve products, services, and overall customer experience.
- Conduct surveys, polls, and forums to understand community needs and preferences.
Monitoring and Reporting:
- Track and analyze community engagement metrics to measure campaign effectiveness and identify areas for improvement.
- Prepare regular reports on community growth, sentiment, and feedback for key stakeholders.
Collaboration:
- Work closely with the broader marketing, product, and customer support teams to align community efforts with business goals.
- Ensure consistency in tone, messaging, and branding across all community touchpoints.
Qualifications:
- Have 1-2 years of proven experience in community management, social media, or related marketing roles.
- Experienced in consumer-facing industries (e.g., e-commerce, retail, or FMCG) and/or a passion for the beauty and skincare industry is a major advantage.
- Experience and/or exposure to serving users in North American and other Western markets is a plus.
- Bachelor’s degree in Marketing, Communications, or a related field.
- Strong understanding of online platforms and community dynamics (e.g., Facebook Groups, Discord, Reddit, etc.).
- Excellent communication, interpersonal, and storytelling skills.
- Creative and resourceful, with the ability to initiate and drive engaging community initiatives.
- Analytical mindset with the ability to interpret engagement metrics and optimize strategies.
- Passion for building relationships and creating meaningful connections.
- Excellent English communication skills both written and verbal, with an ability to collaborate effectively in a highly multicultural team.
- Knowing Korean language a plus.
By working at SkinSeoul you will have the opportunity to:
- Be at the forefront of a company pioneering and disrupting the e-commerce and skincare industry with advanced AI technology
- Be part of the growth story and boost your career by joining an ambitious and fast-growing company
- Thrive in a dynamic environment and challenge yourself to solve unique business problems
- Work in an international work environment with a flat organization
About SkinSeoul:
At SkinSeoul, we stand at the unique intersection of AI, e-commerce, and skincare. We are disrupting the B2C e-commerce market in skincare, and our vision is to become the #1 skincare company globally.
Starting with K-Beauty, we have unleashed the potential of advanced AI technology to launch the world’s largest Korean skincare store. We pride ourselves on offering not only the largest but most personalized skincare selection, at affordable price points and with a superior customer experience.
SkinSeoul is an equal-opportunity employer committed to fostering an inclusive, innovative, and learning environment with the best employees. We provide equal employment opportunities without regard to gender, identity, race, religion, nationality, age, marital status, disability, or any other protected status, as required by applicable law. If there is anything we can do to help ensure you have a comfortable and positive interview experience, please let us know.