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Global Marketing Manager- BlueBand

Salary undisclosed

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About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

Global Marketing Manager- BlueBand

About The Position

Job Location: Jakarta, Indonesia

(This role location option is may also be available either in Dubai, UAE; Jakarta, Indonesia or Nairobi, Kenya).

Hybrid

Reporting to the Global Brand & Innovation Director (BlueBand), the Global Marketing Manager- BlueBand will be responsible for developing and executing marketing strategies for BlueBand.

This role will involve working closely with marketing teams in each of the market units, cross-functional teams as well as the global cross functional teams to ensure that the brand is positioned effectively in the market with the right campaign and support and that revenue and topline and bottom-line targets are met.

So, what does it take to be successful in this role?

  • Marketing Strategy and Execution: You will develop and support comprehensive marketing plans to drive brand strategy, ensuring brand consistency and compliance across all channels. Implement channel-specific plans to support sales growth and collaborate with cross-functional teams to deliver innovations on time.
  • Data-Driven Insights and Budget Management: Conduct regular data evaluations to identify market opportunities, convert insights into actionable plans, and monitor the innovation pipeline. You will support budget management by optimizing spending, evaluating campaign effectiveness, and driving SKU profitability.
  • Digital and E-commerce Performance: Monitor digital marketing trends, e-commerce performance, and social media engagement. You will share learnings with local markets to ensure high-quality execution of marketing materials and develop toolkits to enhance market strategies.
  • Stakeholder Collaboration and Learning Development: You will build and manage relationships with key stakeholders, including global creative and media agencies. You will support the regional marketing team in crafting educational sessions and ensure progress towards ESG targets, including the social mission of reaching 100 million children with the breakfast message by 2030.

Skills And Experience Required

  • High Bias for Action! Mount Everest high
  • Entrepreneurial mind-set
  • 10+ marketing experience in multinational environment
  • Degree with a second class upper + MBA or Professional qualification like (CIMA/CIM etc)
  • Proven ability to lead a multi-cultural, multi-country projects team across different time zones). Previous international experience is an advantage.
  • Proven track-record of managing a total marketing budget. Every cent saved, is a cent earned.
  • Strong business acumen and organisational awareness. This means, you know what is going on around you at all times.
  • Relevant experience with managing agency relationships (creative, research, media buying
  • Strong understanding of media buying or willing to quickly learn all ins-and-outs.
  • Track record of developing and deploying EFFECTIVE communication assets across all media channels. We want to touch the hearts and minds of our consumers, and we want them to buy our products. You will be our consumer advocate and marketing rock star!

What’s next?

If you recognise yourself in this profile, please hit the apply button now and submit your application. We prefer to receive your application before 27th January 2025.

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.