Digital Account Manager
Salary undisclosed
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Overview:
The Account Manager role requires proven experience in account management within digital marketing or social media, with a deep understanding of the social media landscape and client servicing.
Key Responsibilities:
1. Serve as the main client contact, ensuring satisfaction and managing expectations.
2. Project Coordination
- Manage campaigns from briefing to execution, ensuring timelines, budgets, and deliverables are met.
- Create briefs, project trackers, and timelines for efficient project management.
- Ensure creative deliverables align with brand identity and guidelines.
- Liaise with vendors (e.g., production houses, influencer management) and provide budget estimates when needed.
3. Strategy & Planning
- Collaborate with internal teams to develop and execute digital marketing and social media strategies.
- Curate campaign strategies, plan content across social media platforms, and prepare detailed campaign reports.
- Analyze social media performance data to identify trends and optimize campaigns.
4. Performance Tracking & Reporting
- Monitor campaign performance, generate cohesive reports, and recommend optimizations based on key metrics.
5. Cross-functional Collaboration
- Work closely with creative, media, and analytics teams to deliver integrated marketing solutions.
Key Skills & Requirements:
- Education: Bachelor’s degree in Marketing, Communications, or related field
- Experience: Minimum 4 years in account management, client servicing, or social media management, with at least 1 year as an Account Manager in the advertising industry.
- Social Media Expertise: Strong knowledge of Facebook, Instagram, YouTube, TikTok, X, LinkedIn, etc.
- Communication & Presentation: Excellent verbal and written communication skills; ability to present ideas clearly.
- Project Management: Highly organized, detail-oriented, with the ability to manage multiple deadlines.
- Data-Driven Mindset: Proficient in interpreting performance metrics and tools like Google Analytics.
- Tech Proficiency: Skilled in Microsoft Office and Google Workspace (Excel/Sheets, PowerPoint/Slides, Docs).
- Problem Solving: Capable of addressing client challenges with effective solutions.
- Team Collaboration: Strong ability to work across teams and adapt to fast-changing trends in social media and consumer behavior.
- English Proficiency: Advanced business-level English for internal and external communications.
- Bonus: Basic knowledge of landing page wireframes and user experience principles.