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Role Purpose:
Developing effective and efficient traditional retailer revenue programs to boost company target revenue achievement.
Operating Network:
- Internal within function: Region Head, Sales Head and Sales region to align retailers Trade programs with market needs and ensure program execution and monitoring.
- Internal outside of function: Trade HQ to align program IT, Finance to ensure program approval and execution; Product, Commercial Department, and Finance to get insight on the effectiveness of the program.
- External: Retailer/distributor, consultants, IT vendors.
Qualification:
- Minimum Bachelor’s degree (S1) in Engineering, Business/Management, Marketing, Finance, Accounting, or any commercial related qualification.
- Extensive knowledge and proven experience in on retail market, trade marketing, sales & distribution
- Data analysis competencies
Experience:
- 3 – 5 years' experience as Sales Manager / Trade Manager
- Deep understanding of telco retail business and sales distribution model, including market competition landscape for retailer outlet program & incentives/commission scheme
Skills:
- Strong understanding in Retailer business and Retailer programs
- Strong analytical thinking
- Cost ratio analytical skill
- Agile & fast-learn, responsive to feedback, collaborative team player
- Result driven - able to work independently and demonstrate initiative for ideation, decision making and proactive approach to job
- Fully proficient with Excel for business modelling and PowerPoint for presentation & story telling
- Experience with data visualization tools (Tableau, Power BI, etc).
- Good communication skills both written/verbal in English
Key Activities:
- Support Line Manager or SVP Head, to supervise and evaluates trade revenue program, and other sales/channel initiatives.
- Deep understanding on market competition and traditional retailers' preferences on attractive trade program for all segments (big to small retailers)
- Doing benchmark for trade program competition, evaluate, and develop attractive trade incentives/commission scheme for all retailer segment
- Create business case for budget program propose
- Setting target along with relative stakeholders
- Attractive, effective, efficient, and on time traditional retailer programs to achieve company target with reasonable cost ratio.
- Agreed program proposal with all stakeholders
- Proper approval prior implementation
- Ensuring clear communication on program and achievement update to sales team and retailers
- Monitoring program progress update, and periodic coordination with sales to maximize program achievement
- Ontime commission payment
- Review trade program performance inline with company target, and identify rooms for improvement to increase program performance
- Monitor revenue KPI (trade revenue, QURO, ARPU, etc), as well as to provide inputs/recommendation for improvement
- Generate market/competitor insight, and other relevant reports on a weekly and monthly basis
- Execute and achieve functional goals given by Head or manager, work co-operatively & support other team members.
- Working with cross-functional teams (Product, Marcomm, Legal, Finance/Tax, Sourcing, Regional team and other related functions) to deliver strategic programs or priorities.
- Provide continuous inputs on business process and improvement.