Performance Marketing

We are looking for an experienced and motivated Performance Marketing Specialist to join our team. This role will play a crucial part in developing and executing social media and digital marketing campaigns to drive growth and engagement. If you have proven experience in running successful campaigns and are ready to make an impact, we would love to hear from you.

KEY RESPONSIBILITIES

Plan and Execute Digital Campaigns

• Develop and implement performance marketing strategies, focusing on social media platforms, including Meta (Facebook and Instagram), TikTok, and LinkedIn.
• Manage and optimise campaigns through platform-specific tools such as Ad Manager to maximise results.
• Conduct A/B testing and experiment with different strategies for continuous performance improvement.

Content Creation and Ad Copywriting

• Work collaboratively with the creative team to ensure engaging and on-brand visual assets.
• Work with the design team to create landing page wireframes and coordinate with designers to ensure alignment with marketing goals.

Campaign Monitoring and Optimisation

• Monitor the performance of marketing campaigns and provide detailed analysis and reporting.
• Track KPIs and ROI to assess the effectiveness of each campaign and suggest data-driven optimisations.
• Collaborate with internal teams, such as design, tech, and SEO, to ensure cohesive and effective campaigns.
• Website and Content Management:
• Ensure client websites and landing pages are up-to-date and aligned with current campaigns.
• Work with development teams to maintain the accuracy and functionality of digital assets.

Performance Tracking and Monitoring

• Daily Monitoring: Keep a close watch on campaign metrics (clicks, impressions, CTR, conversions, CPC, CPA) to ensure campaigns are running smoothly and to identify any sudden changes.
• Alert Management: Set up alerts for significant shifts in performance metrics to catch issues early and react quickly.

Campaign Performance Reporting

• Weekly, Monthly, Quarterly Reports: Prepare regular performance reports to share with stakeholders, showing key metrics, insights, and recommendations.
• Executive Summary: Provide high-level summaries for leadership with insights into budget utilisation, ROI, and any necessary adjustments.
• Visual Reports: Design visualisations (charts, graphs) to make data more accessible and easier to interpret for clients and internal teams.
• Collecting Data Across Platforms: Gather data from multiple sources (Google Ads, Meta, TikTok etc.) to have a comprehensive view of campaign performance.
• Integrating Data: Use platforms like Google Analytics, Google Looker Studio to provide a holistic view of the customer journey.

Optimisation and Strategic Recommendations

• Budget Allocation: Use data insights to recommend shifts in budget, maximising high-performing segments and adjusting low-performing areas.
• Ad Copy and Landing Page Analysis: Review ad copy and landing page data to spot any improvements for conversion rate optimisation (CRO).
• Competitor Analysis

Experimentation and Testing

• A/B Testing: Conduct A/B tests on ad copy, visuals, and landing pages to determine which elements drive the best results.
• New Strategies: Experiment with new audience segments, campaign strategies, or ad formats based on analytics findings.

REQUIREMENTS

Experience

• A minimum of 2 years of experience running campaigns across major social media platforms.
• Proven expertise in using Ad Manager for campaign setup and management.
• Familiarity with Google Analytics for tracking and analysing performance.

Technical and Platform Knowledge

• Hands-on experience with platform-specific tools and best practices for optimising campaigns.
• Knowledge of current trends and innovations in performance marketing and social media advertising.

Skills

• Strong analytical skills with the ability to interpret data and make informed campaign decisions.
• Excellent communication and collaboration skills, with a proactive and team-oriented mindset.
• Effective multitasking and time-management abilities to handle multiple projects simultaneously.

WHAT WE OFFER

• A collaborative and inclusive work environment.
• Competitive salary and benefits package.
• The chance to work on high-profile projects that make an impact.
• International Travels for client meeting and trainings.
• Health and Medical coverage.
• Hybrid work mode for better time management.

Please email your CV and cover letter to: [email protected]