Digital Marketing Specialist
Salary undisclosed
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Job Summary:
The Digital Marketing Specialist will be responsible for developing and executing online marketing strategies to enhance our brand presence, engage target audiences, and drive business growth. This role involves managing various digital channels, running advertising campaigns, analyzing performance metrics, and optimizing campaigns for maximum effectiveness.
Key Responsibilities:
- Strategy Development: Develop and implement comprehensive digital marketing strategies that align with business goals.
- Content Creation: Create, curate, and manage engaging content across digital platforms, including websites, social media, and email campaigns.
- SEO and SEM: Optimize website content for search engines and manage pay-per-click (PPC) advertising campaigns to increase visibility and drive traffic.
- Social Media Management: Develop and execute social media strategies, manage accounts, and create content to engage with audiences on platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Online Advertising: Plan, execute, and manage online advertising campaigns across platforms such as Google Ads, Facebook Ads, and other digital ad networks to maximize brand exposure and ROI.
- Email Marketing: Design and execute email marketing campaigns to nurture leads, increase customer engagement, and promote brand loyalty.
- Analytics and Reporting: Monitor and analyze campaign performance metrics using tools like Google Analytics, and provide insights and recommendations for improvement.
- Market Research: Conduct research to identify trends, customer preferences, and competitive landscape to inform marketing strategies.
- Collaboration: Work closely with the sales and product teams to align marketing efforts with business objectives.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field.
- Proven experience in digital marketing, with a strong understanding of digital channels and strategies.
- Experience in managing online advertising campaigns on platforms such as Google Ads and social media ad networks.
- Proficiency in digital marketing tools, such as Google Analytics, and social media management tools.
- Strong analytical skills and ability to interpret data to make informed decisions.
- Excellent writing and communication skills.
- Creative thinker with an eye for design.
- Ability to work independently and collaboratively in a fast-paced environment.