Brand Marketing Manager | F&B and Lifestyle
Salary undisclosed
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We are seeking a creative and strategic Brand Marketing Manager to lead the development and execution of branding and marketing strategies for a newly established F&B brand(s) within our portfolio companies. The ideal candidate will have a deep understanding of consumer behavior, Indonesian market trends, and the ability to create innovative concepts that resonate with target audiences. This role requires a blend of creativity, marketing communications, analytical thinking, and a passion for the F&B industry
Key Responsibilities:
Brand Strategy Development:
- Develop and implement comprehensive branding strategies for the new F&B brand, ensuring alignment with the company’s vision and goals.
- Create a unique brand identity, including brand positioning, messaging, and visual identity.
Market Research & Consumer Insights:
- Conduct in-depth research on Indonesian consumer behavior, market trends, and competitor analysis to identify opportunities for brand growth.
- Stay updated on F&B industry trends, including dining preferences, lifestyle shifts, and emerging concepts.
Marketing Campaigns:
- Plan and execute integrated marketing campaigns across multiple channels (digital, social media, events, PR, etc.) to drive brand awareness and customer engagement.
- Collaborate with internal and external teams to ensure consistent brand messaging across all touchpoints.
Concept Creation:
- Develop innovative F&B concepts, including menu ideas, restaurant themes, and customer experiences that align with the brand’s identity and target audience.
- Work closely with the operations and culinary teams to ensure seamless execution of branding concepts.
Partnerships & Collaborations:
- Identify and establish strategic partnerships with influencers, media, and other brands to amplify the brand’s presence in the market.
- Organize and manage events, pop-ups, and collaborations to enhance brand visibility.
Performance Analysis:
- Monitor and analyze the performance of branding and marketing initiatives, providing actionable insights and recommendations for improvement.
- Track key metrics such as brand awareness, customer engagement, and sales performance
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in branding, marketing, or a similar role, preferably within the F&B industry.
- Proven track record of developing successful branding strategies and marketing campaigns.
- Strong understanding of the Indonesian F&B market, consumer behavior, and cultural nuances.
- Excellent creative and conceptual thinking skills, with the ability to translate ideas into actionable plans.
- Proficiency in digital marketing tools, social media platforms, and analytics.
- Strong communication, presentation, and interpersonal skills.
- Fluency in English and Bahasa Indonesia is required
- Preferably experience working with or for well-known F&B brands/ groups
- Knowledge of food trends, culinary arts, and restaurant operations.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously