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Jobs or company...

Indonesia Marketing Manager (Retail Growth) / Manajer Pemasaran (Tumbuhan Ritel)

Salary undisclosed
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About the Role:

OSL is a leading global digital asset service provider offering secure, transparent solutions for the growing cryptocurrency market. Our goal is to deliver exceptional value and user experience as we continue to lead the way in the digital asset space. We are seeking a dynamic Country Marketing Manager to drive user acquisition and brand growth in Indonesia, focusing on acquiring new users, increasing engagement, and organizing key events. This individual will be responsible for localizing global strategies and executing campaigns that resonate with the Indonesian market.

Key Responsibilities

  • User Acquisition: Develop and execute digital (online) and offline campaigns to drive new user acquisition for OSL in Indonesia. Optimize campaigns through performance analysis and user insights.
  • Event Management: Plan and execute local events to engage the community and increase brand visibility. Represent OSL at industry events, building relationships with key stakeholders.
  • Raise Awareness: Develop and implement strategies to increase OSL’s brand visibility in Indonesia. Utilize community channels, media outlets, and influencer partnerships to amplify OSL’s presence in the local market.
  • Market Localization: Adapt global marketing strategies to meet local market needs and cultural nuances. Monitor market trends and competitor activity to refine strategies.
  • Collaboration: Work closely with internal teams to ensure the alignment of marketing initiatives with overall business objectives. Provide regular performance reports and insights.

Requirements

  • Fluency in Bahasa Indonesia (both spoken and written) is essential, with proficiency in English a strong advantage.
  • 5+ years of marketing experience in fintech, technology, or cryptocurrency.
  • Proven track record in user acquisition, digital marketing, and event management.
  • Strong knowledge of the Indonesian market, consumer behavior, and local trends in digital assets.

About OSL

Backed by Asia's leading public fintech and digital asset company, OSL Group (863.HK), formerly BC Technology Group, OSL is the world's first SFC-licensed, insured and 'Big-four'-audited digital asset platform. Founded in 2018, OSL has an established history in the sector and is recognised by many as the leader in providing comprehensive regulated and licensed digital asset solutions.

OSL offers Markets services (brokerage, exchange, and custody) and SaaS technology solutions, which deliver institutional clients in addition to professional and retail investors access to global liquidity through its best-in-class digital asset platform. OSL's secured and insured hot and cold wallet infrastructure also ensures the safekeeping of digital assets with timely transaction settlements.

For more information, visit: group.osl.com

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Tentang Peran

OSL adalah penyedia layanan aset digital global terkemuka yang menawarkan solusi yang aman dan transparan untuk pasar mata uang kripto yang terus berkembang. Tujuan kami adalah untuk memberikan nilai dan pengalaman pengguna yang luar biasa karena kami terus memimpin dalam bidang aset digital. Kami mencari Country Marketing Manager yang dinamis untuk mendorong akuisisi pengguna dan pertumbuhan merek di Indonesia, dengan fokus pada akuisisi pengguna baru, meningkatkan keterlibatan, dan menyelenggarakan acara-acara penting. Individu ini akan bertanggung jawab untuk melokalkan strategi global dan melaksanakan kampanye yang sesuai dengan pasar Indonesia.

Tanggung Jawab Utama

  • Akuisisi Pengguna: Mengembangkan dan melaksanakan kampanye digital (online) dan offline untuk mendorong akuisisi pengguna baru untuk OSL di Indonesia. Mengoptimalkan kampanye melalui analisis kinerja dan wawasan pengguna.
  • Manajemen Acara: Merencanakan dan melaksanakan acara lokal untuk melibatkan komunitas dan meningkatkan visibilitas merek. Mewakili OSL di acara-acara industri, membangun hubungan dengan para pemangku kepentingan utama.
  • Meningkatkan Kesadaran: Mengembangkan dan mengimplementasikan strategi untuk meningkatkan visibilitas merek OSL di Indonesia. Memanfaatkan saluran komunitas, outlet media, dan kemitraan influencer untuk memperkuat kehadiran OSL di pasar lokal.
  • Pelokalan Pasar: Menyesuaikan strategi pemasaran global untuk memenuhi kebutuhan pasar lokal dan nuansa budaya. Memantau tren pasar dan aktivitas pesaing untuk menyempurnakan strategi.
  • Kolaborasi: Bekerja sama dengan tim internal untuk memastikan keselarasan inisiatif pemasaran dengan tujuan bisnis secara keseluruhan. Memberikan laporan kinerja dan wawasan secara berkala.

Persyaratan

  • Kefasihan berbahasa Indonesia (baik lisan maupun tulisan) sangat penting, dengan kemahiran berbahasa Inggris merupakan keuntungan yang kuat.
  • 5+ tahun pengalaman pemasaran di bidang fintech, teknologi, atau cryptocurrency.
  • Rekam jejak yang terbukti dalam akuisisi pengguna, pemasaran digital, dan manajemen acara.
  • Pengetahuan yang kuat tentang pasar Indonesia, perilaku konsumen, dan tren lokal dalam aset digital.

Tentang OSL

Didukung oleh perusahaan fintech dan aset digital publik terkemuka di Asia, OSL Group (863.HK), yang sebelumnya bernama BC Technology Group, OSL adalah platform aset digital berlisensi SFC, diasuransikan, dan diaudit oleh 'empat besar' di dunia. Didirikan pada tahun 2018, OSL memiliki sejarah yang mapan di sektor ini dan diakui oleh banyak orang sebagai pemimpin dalam menyediakan solusi aset digital yang teregulasi dan berlisensi yang komprehensif.

OSL menawarkan layanan Pasar (broker, pertukaran, dan penyimpanan) dan solusi teknologi SaaS, yang memberikan klien institusional selain investor profesional dan ritel akses ke likuiditas global melalui platform aset digital terbaik di kelasnya. Infrastruktur dompet panas dan dingin OSL yang aman dan diasuransikan juga memastikan penyimpanan aset digital dengan penyelesaian transaksi yang tepat waktu.

Untuk informasi lebih lanjut, kunjungi: group.osl.com