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Requirements
- Have a minimum of 2 years of work experience in the field of content, digital marketing, or related field.
- Have excellent and creative writing skills and a strong understanding of content strategy and SEO.
- Able to produce interesting visual content such as photos, videos and graphics.
- Have the ability to collaborate with creative and marketing teams in developing innovative content ideas.
- Have a good understanding of beauty care trends and consumer behavior in the beauty market.
- Able to work under tight time pressure and manage multiple projects simultaneously.
- Develop beauty brand content ideas and strategies across various social media platforms, blogs, websites and other channels.
- Produce visual content such as photos, videos, graphics and text in the form of blog posts, captions, posts, etc. that are interesting and in line with the brand.
- Manage content schedules and ensure content is produced and published according to scheduled times.
- Conduct research on beauty care trends and consumer behavior to develop content ideas that are innovative and relevant to the brand.
- Measure and analyze content performance and provide recommendations to increase engagement.
- Collaborate with marketing, creative and e-commerce teams to ensure content supports brand goals and target markets.
- Monitor and manage brand reputation on social media and other online platforms.
- Perform other tasks related to content development and brand strategy.