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Research Trend Analyst

Salary undisclosed

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Research Trend Analyst assist in conducting market research, collecting data, and analyzing trends within the retail sector ( Various generations, especially Generation Z)

Key Responsibilities :

• Plan & execute market research initiative to identify consumer trends and behavior. This may involve designing and executing surveys, focus groups, and other research studies to gather data.

• Conduct secondary research by analyzing reports, market publications, online reviews, social media (TikTok, Instagram), and other relevant sources.

• Develop detailed consumer profiles/persona based on research and data analysis. This includes identifying consumer demographics, behavior patterns, motivations, and preferences.

• Look for opportunities and conduct market analysis related to potential/trendy new categories/brands/products

• Provide trend-related data to support marketing campaigns and sales strategies.

• Work with cross-functional teams such as marketing, merchandise, to develop and execute strategies that align with the company's goals.

• Stay informed about the latest trends, tools, and techniques in market research and retail analytics.

Qualifications:

• Bachelor’s degree in Management, Marketing, Business, Data Science, or a related field.

• Min 2 years of experience in market research, retail analytics, or a similar research-focused role (entry-level experience are acceptable).

• Basic knowledge of retail industry trends and consumer behavior.

• Familiarity with data analysis tools (e.g., Excel, Google Analytics) is a plus.

• Strong attention to detail, organizational skills, and ability to manage multiple research projects.

Ability to present data clearly and effectively through reports and visual presentations