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Senior KOL Strategist

Salary undisclosed

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Glad2Glow is seeking proficient Senior KOL (Key Opinion Leader) Strategist to strategically engage and manage relationships with influencers, amplifying our brand's presence and driving impactful collaborations.

Key Responsibilities:

  • Conceptualize and manage demand-driving strategy, executive and creating events involving influencers, and KOLs across beauty, technical and popular culture.
  • Brainstorm with the marketing team on how to increase the engagement by collaborating with certain KOLs.
  • Proposing endorsement options, making lists, and executing for micro, macro, mega and even celebrity KOL.
  • Guideline improvement and ensure that the team understands about the objective, strategy, and working on the daily task with a timely manner
  • Maintain all of the administrative documents: payment, contract, document filing and the data tracking.
  • Monitor industry trends, competitor activities, and emerging KOLs to stay ahead of the curve and propose innovative influencer strategies
  • Liaise on new product launches by ensuring consistent press in core media categories.

Minimum Requirements:

  • Proven minimum of 3 years working experience in Brand Marketing, KOL Specialist, Influencer Marketing or similar roles.
  • Fluent in English is a MUST.
  • Passionate in beauty industry.
  • Have KOL databases (micro, mid-tier, macro & mega) and have a good relationship with KOLs/Celebrities.
  • Able to differentiate KOL nature in various social media platforms.
  • Able to do full WFO at Mega Kuningan, South Jakarta.