Influencer Marketing Specialist
Salary undisclosed
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Position Summary:
The Senior Executive will oversee celebrity and creator marketing campaigns in the MENA region. Core responsibilities include creating strategy decks, conducting market research, executing campaigns, and fostering strong relationships with influencers and clients. This role ensures cultural and legal compliance while leveraging data-driven insights to enhance campaign performance and align with internal team strategies.
Key Accountabilities:
- Strategy & Proposal Development: Develop compelling decks and proposals aligned with global brand goals and tailored to MENA-specific insights.
- Market Research: Analyze regional trends, competitors, and emerging platforms to inform strategy.
- Campaign Execution: Manage operations to ensure timely delivery, scope adherence, and achievement of KPIs.
- Client & Talent Relationships: Build and maintain influencer partnerships while ensuring compliance with local standards.
- Reporting: Deliver detailed campaign performance reports and actionable recommendations.
Qualifications:
- Bachelor’s degree in Marketing or a related field.
- 2+ years of experience in influencer/digital marketing or account management.
- Proficiency in PowerPoint, analytics tools (Excel/Google Sheets), and platforms like TikTok, Instagram, and YouTube.
Desired Attributes:
- Creative thinker with strong analytical and communication skills.
- Detail-oriented with excellent relationship management capabilities.