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Top Skills & Qualifications
- 5+ years in marketing leadership, with a strong focus on community growth, Web3, and viral marketing.
- Proven experience in community management, with expertise in engaging and retaining large Web3 communities.
- Deep knowledge of Web3 growth strategies, community incentives, and network effects.
- Experience leading cross-functional teams, ensuring seamless execution of marketing and community strategies.
- Ability to launch and scale high-velocity campaigns, airdrops, and AI-powered engagement strategies.
- Strong expertise in Twitter, Telegram, Discord, and influencer marketing.
- A data-driven approach, with experience in growth analytics, retention strategies, and performance optimization.
- Passion for AI, blockchain, and the data economy, with a deep understanding of Web3-native culture.
Key Responsibilities
Community Strategy & Growth
- Oversee the entire community strategy, ensuring high engagement and retention across Telegram, Twitter, and Discord.
- Develop Web3-native community programs that leverage AI-DiD activations, ambassador programs, and viral mechanics.
- Implement incentivized engagement models, including AI-powered referral programs, leaderboards, and gamified growth loops.
- Drive Telegram Mini-App adoption, optimizing user flows to increase engagement and repeat activity.
- Establish and manage relationships with community moderators, ambassadors, and KOLs to maximize organic reach.
- Define and execute strategies for onboarding, retention, and engagement within the AI-DiD ecosystem.
Team Management & Leadership
- Lead and oversee the entire marketing team, ensuring smooth execution across community, content, social, and campaign teams.
- Set clear KPIs for community growth, engagement rates, and campaign performance, iterating based on analytics.
- Align the marketing team’s strategy with AI-DiD adoption roadmap, ensuring a cohesive GTM approach.
- Manage collaboration between marketing, product, and business development teams for optimized execution.
Campaign Execution & Growth
- Plan and execute high-impact marketing campaigns to grow user adoption and engagement.
- Develop Web3-native growth strategies, leveraging airdrops, quests, and SocialFi incentives.
- Optimize marketing campaigns to integrate AI-DiD activations, viral gamification, and network effects.
- Oversee Twitter, Telegram, and Discord strategies, ensuring maximum community traction through memes, threads, and influencer engagement.
- Launch community-led growth campaigns, incentivizing UGC, AI-DiD creations, and viral interactions.
Brand Positioning & Content Strategy
- Define ForU AI’s brand voice and messaging, ensuring it resonates with Web3, AI, and crypto-native audiences.
- Drive AI-powered storytelling, positioning ForU AI as the leader in AI-driven decentralized identity and data economy.
- Oversee content strategies across Twitter, Discord, YouTube, and AI-driven blogs, ensuring high engagement and virality.
- Lead the development of community-led narratives, turning user experiences into powerful growth levers.
Data-Driven Marketing & Performance Analytics
- Track key growth metrics, including community engagement, activation rates, and AI-DiD adoption KPIs.
- Use AI-driven analytics to optimize marketing funnels and personalize user interactions.
- Drive marketing automation to scale personalized outreach and engagement based on user behavior.