Marketing Manager
Role Purpose
* To ensure that marketing activities including strategic planning, development & formulation of the brand strategies to meet volume, revenue, profit, and brand objectives in line with the strategic business plan
Qualifications:
* Have more than 5 years of experiences in Managerial Level handling brand & marketing strategist
* Direct experience in managing brands, including strategic planning, brand positioning, and overseeing marketing campaigns offline / online
* In-depth understanding of the beauty industry trends, consumer preferences, and competitive landscape
* Able to identify target audiences and devise campaigns that engage, inform, and motivate
* Strong marketing skills to create a brand through effective marketing strategies and campaigns
* Have advanced leadership skills, team management, and excellent communication skills
* Strong research and analytical skills
* Able to think creatively and innovatively
Responsibilities:
* Involved in high-level decision-making, setting the strategic direction of the brand or brands, including market positioning, portfolio management, brand vision, and ensuring alignment with overall company goals
* Engages in competitive analysis, long-term brand planning, and innovation opportunities to drive growth
* Oversees multiple brands or product lines within a portfolio, with a more strategic and long-term focus
* May have direct oversight of several brand managers or teams, guiding them in executing the overall brand strategy