Creative Marketing & Copywriter

CREATIVE MARKETING & COPYWRITER (for Women’s Apparel)

Position: Senior level (Lead)

Location: Surabaya Timur (On-site)

OVERVIEW (Please Read)

Miniletics is a premium Indonesian athletic apparel start-up selling products directly to consumers through e-commerce. Our mission is to inspire people to make small, consistent progress for a better self. We believe that our sweat today will greatly benefit us tomorrow. We provide our customers with the gear and tools they need to reach further, go faster, look better, and become stronger through small, consistent progress.

We work hard while maintaining a positive and enjoyable work atmosphere. You will directly report and work with the CEO. If that sounds like you, here's your chance to join our team.

ROLE & RESPONSIBILITIES

• Lead the creation and execution of compelling visual content across multiple platforms, including social media, website, emails, and offline materials.
• Supervise the visual and written content to ensure brand consistency and quality.
• Develop and maintain brand guidelines for both visual and written content.
• Collaborate with the Paid Media and Marketing team to create assets using Trello.
• Write, review, and refine copy for social media, campaigns, and promotions, ensuring grammar and tone align with brand voice.
• Coordinate with influencers, negotiate deals, and brief them to align with campaign objectives.
• Support marketing strategies with creative inputs and ensure designs are optimized for engagement.
• Work closely with the CEO and cross-functional teams to develop and execute marketing strategies and campaigns.
• Organize and oversee project timelines to ensure deadlines are met.
• Assist in the coordination of offline marketing efforts, such as events, partnerships, and studio promotions.

WHAT YOU'LL NEED

Essential Qualities:

• 4+ years of experience in graphic design, with strong copywriting skills.
• Proven ability to create visually engaging designs that resonate with Gen Z and millennial audiences.
• Expertise in advertising and marketing campaign execution.
• Strong skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Detail-oriented with excellent grammar skills in both English and Indonesian.
• Excellent communication skills and the ability to work with external partners and influencers.
• Strong organizational and project management skills.
• Strategic thinker with the ability to execute effectively.

Preferred Qualities:

• Experience in the athletic apparel or fashion industry.
• Passion for sports, yoga, fitness, or conditioning.
• Fluency in both Indonesian and English.
• Familiarity with video editing and motion graphics is a plus.

KEY PERFORMANCE INDICATORS (KPIs)

• Increase in brand engagement through visual and written content.
• Growth in social media followers and overall engagement.
• Positive feedback on campaigns and designs.
• Successful execution of influencer partnerships and marketing campaigns.
• Timely delivery of projects within budget.

BENEFITS AND PERKS

• Competitive salary and bonus.
• Opportunities for professional development and growth.
• A positive and enjoyable work atmosphere.
• 40+% discount on all Miniletics products.
• Miniletics Gift Card for each year of service.
• Access to training and learning resources.
• 26 days holidays (national) + your birthday.

APPLICATION PROCESS

Please submit your resume, cover letter, portfolio, and relevant work samples to [email protected] by 22 December 2024. Only shortlisted candidates will be contacted for interviews.