Brand Marketing Specialist
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About Us:
Sour Sally Group is a vibrant and innovative brand specializing in delicious frozen yogurt and refreshing beverages. With a growing network of franchises, we are dedicated to delivering exceptional customer experiences and high-quality products.
Qualifications:
• Bachelor’s degree in Marketing, Business, Accounting or a related field.
• 2+ years of experience in brand marketing, preferably in FnB (preferably frozen products or dairy).
• Strong analytical skills and proficiency in marketing analytics tools.
• Excellent communication and interpersonal skills.
Key Responsibilities:
• Develop and implement brand marketing strategies to increase brand awareness and market share.
• Oversee the execution of marketing campaigns, promotions, and events.
• Analyze market trends and consumer insights to inform marketing decisions.
• Manage and mentor a team of marketing professionals to achieve departmental goals.