Brand Strategy Senior Manager

Responsible to achieve KPI of brand awareness & consideration through campaign and integrated media placement, in order to build a sustainable positive image of FWD brand and to implemented brand vision.

Key Accountability:

Brand Strategy & Management

• Construct brand strategic communication throughout the year to be utilized accross function.
• Analyse brand positioning and consumer insights and translate Business plan key initiative into brand communication and Go to market strategy
• Collect, analyse, and create report from social media platform tracker with social listening tools including customer insight, market trends and the competitor landscape and discuss the next strategy with stakeholder for next upcoming action

Content and Creative

• Develop strategic content & creative, maintain implementation and ensuring all output will increase the customer engagement of our brand, build and improve awareness and consideration of our brand.
• Managing all branding application and any materials in the company to ensure the alignment with regional branding guideline.
• Ensuring creative, strong and integrated branding in all communication channels visual identity, brand positioning, tone of voice and brand attributes.