VP of Experience

Full Time, onsite
SawitPRO
Jakarta Raya, Indonesia

Salary undisclosed

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SawitPRO is a pioneering green digital agritech startup based in the vibrant heart of Jakarta. Our mission is to revolutionize the palm oil industry by enhancing the lives of everyone involved. With our integrated end-to-end agri-platform, we’re committed to creating a win-win-win scenario for people, the planet, and prosperity. We're proud to announce that in September 2024, we were awarded 3rd place in LinkedIn's Top Startups 2024, recognizing us as one of the most promising and rapidly growing companies in Indonesia.

Primary Responsibilities

To oversee and integrate SawitPRO's Commercial, Creative, Event, PR, Marketing, Demand Planning, Customer Management, B2B sales, Growth and Performance Measurement functions into a cohesive strategy. Oversee 3 distinct but related functions

Customer User Experience (UX)
Company Brand Experience (BX)
Employee Experience (EX)

Customer Experience to manage the following for the customers (primarily B2B)

Customer research, Customer acquisition, Customer engagement, Customer relationship management and Customer retention.
Customer growth including Growth Marketing through development of partner ecosystem, Customer Intelligence and Customers’ competitor Intelligence.
Customer engagement events and marketing campaigns.

Company Brand Experience

Develop company’s brand positioning in the industry.
Oversee development of company’s brand assets like logo, corporate colors, mission statement and vision statement.
Manage company’s digital presence like website, social media, etc.
Oversee Corporate communications and Marketing campaigns.
Oversee company events (both employee facing and customer facing).
Oversee Public Relations (PR) like industry forums, seminars, industry relationships, social capital, media relations, community engagement, NGO collaboration, academic collaborations, etc.

Employee Experience

Own company’s Employee Value Proposition (EVP) in partnership with HR.
Ensure high levels of employee motivation for them to serve as company ambassadors for both customers and future hires.
Ensure high quality of employee experience and handling of engagement activities like team building, annual dinners, family days, etc.
Constantly review the performance of company policies and its impact on employee motivation.

Role of the VP, Xperience

Strategy & ideation – The person responsible has to develop the overall strategy and ideas behind the company's brand, customer and employee experience.
Team management – Lead a team of collaborators and contributors for delivering on all aspects of the experience portfolio (XP).
Leadership – demonstrate leadership by coming up with innovative ideas to further the goals of experience portfolio across all aspects of the organization.
Roadmap development – Develop the roadmap and budget for managing the experience portfolio by optimising the return on investment.
Execution KPIs – clearly define execution goals and KPIs to deliver on the experience portfolio of the organization.
Senior Management collaboration – work closely with senior management including the CEO, head of product, head of engineering, etc. to deliver on the strategic business outcomes including owning financial KPIs and human KPIs.
DDD – Lead the Data Driven Decision (DDD) making across the entire organization. Utilize business intelligence and performance metrics to inform decision-making and strategy adjustments.
Experience gamification for optimized engagement of stakeholders across all aspects of the XP.

Education

Bachelor’s Degree in Computer Science, Industrial Design, Business or Marketing discipline is required.

Experience

Min. 10 years’ experience working ideally in business management, customer service, industrial design, etc. in driving digital initiatives with some independent P&L responsibilities.
Five or more years of progressive leadership experience in leading cross-functional teams and enterprise wide programs, operating and influencing effectively across the organization and within complex contexts.
Experience in innovating business models and developing new channels, business models or business transformation.
Experience in consumer industries like fast moving consumer goods (FMCG), consumer banking, digital insurance, FinTech, sharing economy, etc. is preferred.

Knowledge/Skills

Deep understanding of people and their motivations and behaviours.
Ability to develop short interaction levers to drive strategic behaviours through gamification, rewards and engagement.
Extensive knowledge of digital marketing, analytics, growth hacking and CRM.
Business savvy strategic thinking: Big picture orientation and conceptualization of ideas, conceiving effective strategies to drive growth and revenue generation.
Strong business acumen, including domain-specific knowledge of the manufacturing and resources companies and their business units.
Excellent analytical, strategic conceptual thinking and consulting skills.
Strong influence and negotiation skills.
Ability to effectively drive people, process and technology change in a dynamic and complex operating environment.
Excellent oral and written communication skills, including the ability to explain digital technologies to business leaders, and business concepts to technologists.
Must be a passionate human being with strong idealism and vision for a brighter future of Indonesia

Competencies